DETROIT, Oct. 19, 2019 /PRNewswire/ -- Today,
Ally Financial Inc. (NYSE: ALLY) brings MONOPOLY®, a
Hasbro Inc. (HASDAQ: HAS) brand, to life by launching Ally +
MONOPOLY®, the augmented reality (AR) game that
turns six American cities into a live MONOPOLY® board
game to promote financial literacy in a fun and engaging way.
People across the country will have a chance to grow their fortunes
by winning up to $50,000 in cash, a
new Jeep® Wrangler, and other prizes totaling
$1 million, all while learning smart
money tips and supporting Junior Achievement.
"More than two in five (41%) Americans say they don't feel as
confident as they'd like in their knowledge of money concepts. We
get it - thinking about money and how best to manage it can be
daunting, but gamification is proven to help," said Andrea Brimmer, chief marketing and public
relations officer of Ally.
In fact, new research from Ally shows games can be a useful tool
in improving financial literacy and learning money concepts.
According to a recent survey of over 2,000 U.S. adults age 18+
conducted for Ally by The Harris Poll, four in five (81%) Americans
say money-related board games are helpful in teaching basic money
concepts, while seven in 10 who played money-related games as a
child (71%) say doing so helped make them more comfortable with
money concepts.
"Ally + MONOPOLY® is part of our ongoing strategy to
make the 'money talk' less intimidating, giving people the
confidence to talk about saving and spending, making investments,
buying a home, and how to recover if they have a financial
stumble," continued Brimmer. "I think players are going to have a
blast with this game - learning about money, winning some great
prizes and hopefully taking actions that will change their
lives."
How to Play
Ally + MONOPOLY® launches today online across the
U.S. and locally in six cities including Charlotte, N.C., Chicago, Dallas, Detroit, New
York and Seattle. In those
cities, over-sized MONOPOLY® tokens and property spaces
create a real world, AR scavenger hunt. Players ages 18+ can use
their smartphones and Ally + MONOPOLY®'s unique AR
functions during daylight hours to experience Mr. MONOPOLY come to
life as part of the game for a chance to win a variety of prizes.
Among the prizes are a new Jeep® Wrangler, GO Square
prizes of $200, and grand prizes of
$50,000.
In addition, Ally's AR version of the MONOPOLY® game
includes a Community Chest square, where players can raise money
for their local Junior Achievement chapter just by landing on it.
Ally will make a donation of $50,000
to Junior Achievement in the city with the most plays of the
virtual Community Chest. Ally also will make a donation of
$15,000 to Junior Achievement in the
other five cities, totaling $125,000
nationally. Junior Achievement is one of the largest organizations
dedicated to giving young people the knowledge and skills they need
to own their economic success, plan for their future, and make
smart academic and economic choices.
Power of
Gamification
According to the new Ally survey, when asked to recall their
earliest experiences with money concepts, more than one-third (34%)
of Americans said it was playing with money-related board
games.
"The MONOPOLY® game is a staple in many households,
helping to teach children the value and responsibility of money at
a young age in a fun and memorable way," said Jonathan Berkowitz, president of Hasbro brands.
"MONOPOLY® acts as a stepping stone to build children's
financial literacy for the future, and we're happy to be a part of
that experience while also creating memorable family moments."
An overwhelming majority of Americans (94%) have ever played
money-related board games, with 86% of them having played as a
child, according to the survey. Among Americans who played
money-related board games as a child, 71% say playing these games
as a child helped make them be more comfortable with money concepts
and 62% of Americans who play/played money-related games say their
experiences playing these games improved their ability to make good
real-life financial decisions.
Those who did not play money-related board games as a child, on
average, learned about the basic concept of money nearly two years
later than those who did play these games as a child (age 14.3 vs.
age 12.4, respectively).
Ally + MONOPOLY® + Junior Achievement
Improving America's financial literacy and learning smart money
concepts early in life has become a critical part of today's
national conversation. The community element of Ally +
MONOPOLY® supports this mission by giving to America's
youth to support programs in financial literacy, entrepreneurship
and areas of work readiness.
"Financial literacy is incredibly important, but today many
young people don't get the kind of exposure to money concepts they
need to become fully prepared as adults," said Jack E. Kosakowski, President and CEO of Junior
Achievement. "Ally + MONOPOLY® is a great way to learn
about money in a new and fun way, helping to advance the financial
literacy movement America needs to better prepare our youth for the
future."
For more information about Ally + MONOPOLY®,
including prize periods, rules and eligibility, visit PlayAlly.com
and follow the hashtag #AllyMonopoly on Twitter, Facebook and
Instagram. The sweepstakes concludes October
28, 2019.
Survey Methodology
This survey was conducted online within the United States by The Harris Poll on behalf
of Ally from September 12-16, 2019
among 2023 U.S. adults ages 18 and older, among whom 1913
play/played money-related board games and 1765 who played money
related board games as a child. This online survey is not
based on a probability sample and therefore no estimate of
theoretical sampling error can be calculated.
About Ally Financial
Ally Financial Inc. (NYSE: ALLY) is a leading digital
financial-services company with $181.5
billion in assets as of September 30,
2019. As a customer-centric company with passionate customer
service and innovative financial solutions, we are relentlessly
focused on "Doing It Right" and being a trusted financial-services
provider to our consumer, commercial, and corporate customers. We
are one of the largest full-service automotive-finance operations
in the country and offer a wide range of financial services and
insurance products to automotive dealerships and consumers. Our
award-winning online bank (Ally
Bank, Member FDIC and Equal Housing Lender) offers
mortgage-lending services and a variety of deposit and other
banking products, including savings, money-market, and checking
accounts, certificates of deposit (CDs), and individual retirement
accounts (IRAs). Additionally, we offer securities-brokerage and
investment-advisory services through Ally Invest. Our robust
corporate finance business offers capital for equity sponsors and
middle-market companies.
For more information and disclosures about Ally, visit
https://www.ally.com/#disclosures.
MONOPOLY TM, ® & © 2019 Hasbro. Jeep® and
Wrangler are registered trademarks of FCA US LLC. All Rights
Reserved. NO PURCHASE NECESSARY. Legal residents 50 US/DC, 18+.
Ends 10/28/19. For Rules, visit PlayAlly.com. Messaging & data
rates may apply.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play and
Entertainment Experiences. From toys and games to television,
movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences
to experience its iconic brands, including NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING
and POWER RANGERS, as well as premier partner brands. Through its
entertainment labels, Allspark Pictures and Allspark Animation, the
Company is building its brands globally through great storytelling
and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and
philanthropy. Hasbro ranked No. 13 on the 2019 100 Best
Corporate Citizens list by CR Magazine, and has been named one
of the World's Most Ethical
Companies® by Ethisphere Institute for
the past eight years. Learn more at www.hasbro.com, and follow
us on Twitter (@Hasbro) and Instagram (@Hasbro).
About Junior Achievement
Celebrating its centennial in 2019, Junior Achievement is the
world's largest organization dedicated to giving young people the
knowledge and skills they need to own their economic success, plan
for their future, and make smart academic and economic choices. JA
programs are delivered by corporate and community volunteers, and
provide relevant, hands-on experiences that give students from
kindergarten through high school knowledge and skills in financial
literacy, work readiness and entrepreneurship. Today, JA reaches
more than 4.8 million students per year in 106 markets across
the United States, with an
additional 5.2 million students served by operations in 100 other
countries worldwide. Junior Achievement USA is a member of JA Worldwide.
Visit www.ja.org for more information.
Media Contact
Justin Nicolette
Ally Financial
Justin.Nicolette@Ally.com
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SOURCE Ally Financial