MUNICH, Oct. 10, 2019 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced that international
fashion brand Esprit has selected Salesforce to enhance its digital
strategy for retailers and consumers. The company is bringing its
ecommerce and marketing on a single platform, powered by artificial
intelligence (AI), to transform shopping journeys and deliver
connected, intelligent and personalized shopping experiences.
"Today, digital generates more than 27 percent of our revenue
and our partnership with Salesforce will allow us to grow this
important channel with new customer experiences," said Leif Erichson, Chief Digital & Operations
Officer at Esprit. "Salesforce's market-leading technology and
approach of focusing on the customer fits our strategy perfectly,
and will better position Esprit to meet the needs of our customers
in the digital era."
Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud
and Einstein to create AI-powered ecommerce and marketing journeys
that seamlessly connect across mobile, social, web and more. Both
retailers and consumers will enjoy smarter, more personalized
omnichannel shopping experiences, with predictive product
recommendations and offers tailored to their individual needs. In
addition, retailers will get the B2B-specific functionality they
need for larger, more complex purchases—for example, an order of
merchandise to stock multiple stores for an entire season, and
shipping for multiple delivery dates and locations.
"Retailers and consumers have different purchasing needs, but
ultimately they both want convenience," said Joachim Schreiner, SVP and GM, Salesforce
Germany. "With Salesforce, Esprit will provide just that—a digital
experience that meets the unique needs of its customers around the
world and leverages AI to get smarter over time, resulting in more
personalized customer engagement at scale."
To accelerate its digital transformation, Esprit has partnered
with Salesforce Success Cloud advisory services. Success Cloud's
team of experts will work closely with Esprit on the company's
digital strategy and implementation to achieve results faster.
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies - cloud, mobile, social, internet of things,
artificial intelligence, voice and blockchain - to create a
360-degree view of their customers. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
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SOURCE Salesforce