Inuvo Announces the Availability of Connected TV within the IntentKey™ Prospecting Engine
September 10 2019 - 8:47AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence that serves brands
and agencies, today announced the integration of Connected TV media
inventory to the IntentKey™. Brands and agencies can now
easily add Connected TV audiences, identified by the IntentKey™, to
the list of media available for messaging.
Nielson reports 74% of US households now have at least one
internet Connected TV device. Inuvo’s integration of the
IntentKey™ into Connected TV advertising creates an unrivaled,
data-driven offering that can reach audiences watching television
online.
The IntentKey™ now allows advertisers to target and message
their preferred audience segments on Connected TV inventory that
includes Hulu, NBC, Roku, Apple TV and others as one component in
their broader marketing strategy.
Amir Bakhshaie, Vice President of Product Development,
commented, “The integration of the IntentKey™ brings the power
of data-driven audience targeting to online TV with a level of
precision heretofore unavailable. Marketers can now confidently
execute targeted multi-device campaigns at the household level that
includes TV to drive enhanced campaign performance.”
Inuvo’s Connected TV offering is live across multiple clients
and delivering strong results.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
About the IntentKey™Inuvo®’s IntentKey™ is
a patented, machine-learning technology designed to mirror the
manner in which the human brain instantly associates ideas,
emotions, places, people, and objects. It creates an accurate,
high-definition picture of consumer intent and sentiment related to
a particular topic or item. Inuvo harnesses the power of the
IntentKey™ to discover and reach high volumes of incremental
in-market and relevant audiences that are hidden from typical
marketing approaches. The IntentKey™ enables pinpoint media
execution reaching consumers throughout the purchasing funnel all
the way to conversion.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995
regarding the proposed public offering and the intended use of
proceeds from the offering. The offering is subject to market and
other conditions and there can be no assurance as to whether or
when the offering may be completed or as to the actual size or
terms of the offering. These forward-looking statements are subject
to risks and uncertainties that may cause actual results to differ
materially, including market conditions, risks associated with the
cash requirements of our business and other risks detailed from
time to time in our filings with the Securities and Exchange
Commission, and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. We do not assume any obligation to update any
forward-looking statements.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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