Eros Now Partners with Tata Sky to Make Eros Now Content Available on Tata Sky Binge
May 24 2019 - 8:58AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc
(NYSE:EROS), a Global Indian Entertainment Company, today announced
that it has reached an agreement with Tata Sky to make Eros Now
content available on the Tata Sky Binge platform. The massive
library of Eros Now, which consists of over 12,000 movie titles,
original series, music videos, short format content (Eros Now
Quickie) and more, is now available on Tata Sky Binge – a unique
platform by Tata Sky that brings digital content on to your TV.
Tata Sky Binge is accessible through the Amazon FireTV Stick –
Tata Sky Edition, an exclusive and unique offering that will allow
subscribers to stream digital content from multiple apps along with
Eros Now which boasts of original series, vast library of movies,
and music on the television sets. Tata Sky Binge is available to
all Tata Sky subscribers at just 249 Rupees per month. This
partnership of Tata Sky Binge and Eros Now will cater to a wide set
of underserved audiences and will further enhance the consumer
viewing experience.
Commenting on the development, Rishika Lulla Singh, CEO, Eros
Digital said, “For us, customer experience trumps everything
else and it is our endeavour to partner with brands that share our
ethos of great storytelling on any platform. This alliance will
further strengthen our relationship with the viewers who will
receive access to the massive content library of Eros Now,
consisting of more than 12,000+ movie titles, original content and
lots more.”
Speaking about the launch, Pallavi Puri, Chief Commercial
Officer, Tata Sky said, “Tata Sky has always been committed to
bringing the best entertainment to the big screen, powered by the
finest technology and packaged in the most user-friendly interface.
We are now extending the superior ‘Tata Sky experience’ to the
world of apps with Tata Sky Binge. We are sure that this unique
partnership with content apps will bring a new entertainment
experience to life across millions of Tata Sky homes.”
Eros Now, the premium online video streaming platform, can now
be accessed on television screens by Tata Sky Binge
subscribers.
About Eros International
Plc
Eros International Plc (NYSE: EROS), a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 142 million registered users and 15.9 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering.
To see, watch now: www.erosnow.com
About Tata Sky:
Tata Sky Limited ('Tata Sky') is a joint venture between the
Tata Sons and 21st Century Fox. Incorporated in 2001 and launched
services in 2006, Tata Sky is India's leading content distribution
platform providing Pay TV and OTT services. With the objective of
connecting to the best content in the world on any budget, any
screen, anytime and anywhere, Tata Sky was the first to launch
multiple products and services that redefined the subscribers
viewing experience in the country. Tata Sky has been a pioneer in
the HD Set top box category having significant market share in the
category. It has been continuously adding new channels and platform
services across various genres and languages to beef up its content
offering to cater to all segments of the audience. Tata Sky
currently has its footprints spread across 2 lakh towns with over
18 million connections in India.
For more information on Tata Sky, visit www.tatasky.com &
watch.tatasky.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190524005179/en/
Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258
9909mark.carbeck@erosintl.comMedia:Erica BartschSloane &
Company+1 212 446 1875ebartsch@sloanepr.com
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