Kraft Wants Moms to Get Some Time off on Mother’s Day
May 07 2019 - 7:00AM
Business Wire
Kraft’s “Mother’s Day Away” encourages moms to
take time for themselves (and covers their babysitter bill*)
While Mother’s Day is a great day for appreciation, love and
macaroni jewelry, the gift moms secretly really want is some
downtime. Kraft celebrates moms and wants to alleviate the
pressures of motherhood by encouraging them to take some time away
this Mother’s Day and will in return cover the cost of a
babysitter*.
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Last Mother’s Day, 75% of moms received cards, 67% received
flowers and 55% were taken out to eat**. But according to a recent
article from Care.com, one of the things Mom wants most for
Mother’s Day is alone time***. They want time to enjoy long
brunches, go to kid-unfriendly restaurants, shop for clothes
without having to take the kids into the dressing room, or simply
sleep in on a Sunday. Kraft gets that, and is covering for the
babysitter costs on Mother’s Day so they can take some time
off.
“Mother’s Day is a day to celebrate Mom in all of her greatness,
but we know the holiday doesn’t stop the challenges of motherhood –
temper tantrums, sleepless nights and picky eaters,” said Sergio
Eleuterio, Head of Marketing for Kraft. “With Kraft “Mother’s Day
Away” we are giving moms across the country the chance to have what
they secretly really want: some time for themselves.”
Moms across the U.S. will be able to submit their Mother’s Day
babysitter bills at www.kraftmothersdayaway.com and Kraft will pay
them. Visit the website for more details, and share how you would
spend your “Mother’s Day Away” with Kraft on Instagram
@kraft_brand, @kraft_macandcheese, @kraft.singles,
@kraft.naturalcheese; Twitter @kraftbrand, @kraftsingles,
@kraftnaturalcheese, @kraftmacncheese, and Facebook.com/kraft.
*Limited to $50,000 in offers. Offers end at 11:59PM ET on
5/19/19 or while funds remain available, whichever sooner. Limit is
one request per person, email or household address, maximum $100
babysitting reimbursement per person or household. Offer good in
USA, its territories and military addresses. Void where taxed,
restricted or prohibited. Full details on
www.kraftmothersdayaway.com.
**National Retail Federation:
https://www.kitv.com/story/40401014/mothers-day-fast-facts***Care.com:
https://www.care.com/c/stories/16008/what-we-really-want-for-mothers-day/
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190507005106/en/
Brooke Scher MoganALISON BROD MARKETING +
COMMUNICATIONS212-230-1800heinz@alisonbrodmc.comLynne GaliaThe
Kraft Heinz Company847-646-4396lynne.galia@kraftheinz.com
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