National CineMedia (NCM), the U.S. representative to the Cannes
Lions International Festival of Creativity, is proud to present the
winning teams of the 2019 U.S. Young Lions competitions. Over 400
entries were submitted this year from teams of young professionals
working for advertising, digital, media, creative, and PR agencies
as well as in-house marketing teams.
2019 U.S. Cannes Young Lions Winning Teams: (click on the
links to view the winning campaigns)
- Digital: Samantha Salzano &
Sydney Spence, Digitas
- Film: Andre Bittar & Oscar
Nilsson, Pereira & O’Dell SF
- Media: Teresa James & Ben
Nottonson, Havas Media Boston
- PR: Amy Jacobsen & Niklas
Laabs, Vox Global
- Print: Alex Kim & Al Smith,
MRM//McCann Detroit
2019 U.S. Cannes Young Lions 2nd and
3rd Place Teams:
- Digital – 2nd
Place: Christina Swan, Digitas Chicago & Danny Weilandt,
Juice Interactive/OKRP Chicago
- Digital – 3rd
Place: Zoe Myers & Helen Rieger, Copywriter, Arnold
Boston
- Film – 2nd Place:
Julian Cohen, VaynerMedia & David Dominguez, Red Fuse
Communications
- Film – 3rd Place:
Melanie Liu & Reed Holtzman, Digitas
- Media – 2nd Place:
Sarah Barry & Maxim Kabakov, UM New York
- Media – 3rd Place:
Rosie Kerstetter & Tony Vinella, Goodby, Silverstein &
Partners
- PR – 2nd Place:
Tony Avila & Jess Phelan, Weber Shandwick
- PR – 3rd Place:
Alyson Barnes & Susan Portman, Ketchum
- Print – Runners-Up: Darina
Khafizova, Publicis & Caleb Newberg, VMLY&R
Each of the winning teams will be sent, all expenses paid, to
Cannes, France to compete as Team USA in the global Young Lions
competition at the 66th Cannes Lions International Festival of
Creativity, the world’s leading celebration of creativity in
communications, taking place from June 17 - 21, 2019.
The teams were challenged to develop a creative and innovative
campaign in their respective categories that would increase name
and brand recognition as well as drive new donations for End
Allergies Together (E.A.T.) among Millennials.
E.A.T. was launched in May 2015 with the goal of accelerating
treatments and cures for the growing food allergy epidemic. It is a
charitable organization committed to finding and funding treatments
and cures of food allergies, and in just three years, E.A.T. has
funded eight studies across eleven top institutions. It has a
multi-perspective approach, bringing together medical, scientific,
business and legal communities to make high-impact research
grants.
Elise Bates, President, End Allergies Together (E.A.T.),
explained the impact this 2019 Young Lions initiative will have on
the organization, saying, “Today, we can’t accurately diagnose food
allergies, we don’t know why the epidemic is growing, and we don’t
know what happens in our body that triggers anaphylaxis to food
proteins. We can’t cure something we don’t fundamentally
understand. Major investments in basic science are critical, but to
do that, we need to raise both awareness and funds. Having the best
and brightest young minds in the advertising industry today working
to develop campaign ideas to help us reach our key Millennial
audience is truly a gift, and one that I know will help further
E.A.T.’s important mission.”
Cliff Marks, President and Interim CEO of National CineMedia
(NCM), added, “I am more impressed by the work exhibited by the
Young Lion participants every year, and if 2019 is any indication,
the future of advertising is incredibly bright. The winning teams
created some exceptional campaigns for End Allergies Together
(E.A.T.), and these great ideas will go on to raise funds that will
drive research to ultimately help the more than 220 million people
who suffer from food allergies worldwide.”
A special thanks to the 2019 U.S. Young Lions sponsors for their
continuous involvement and generous support of this year’s
competitions: Digitas for Digital, Pereira & O’Dell for Film,
UM for Media, The PR Council for PR, National CineMedia (NCM) for
Print. Getty Images provided access to their Creative Insights
microsite for imagery to be used in some of these Young Lions
entries.
NCM would also like to thank the industry expert judges who
scored this year’s submissions:
Digital: Jennifer Awasano, Digitas; Sarah Bruns, Digitas;
Jerry Canning, NCM; Emily Chan, AKQA SF; Sue Desilva, Digitas;
Bryan Dempler, AKQA SF; Craig Elimeliah, VML; Erika Hagberg,
Google; Ken Johnston, Facebook; Eric King, R/GA Chi.; Sue Kohm,
R/GA Chi.; Mark Philip, Groupe Connect; Nick Reggars, Goodby
Silverstein & Partners; Dave Roth, Digitas; Tony Snethen,
VMLY&R; Kwame Taylor-Hayford, Chobani.
Film: Jason Apaliski, Pereira & O’Dell; Chris Barnes,
NCM; Marianne Besch, McGarry Bowen SF; Robert Lambrechts, Pereira
& O’Dell; Leeann Leahy, The Via Agency; Matt Reinhard, O’Keefe,
Reinhard & Paul; Garrick Schmitt, Essence Global.
Media: JP Aguirre, UM SF; Amy Armstrong, Initiative;
Rachel Brook, Mediacom; Dan Bruinsma, Groupe Connect; Kari
Callahan, Amazon; Christine Chen, Goodby Silverstein &
Partners; Pele Cortizo-Burgess, Initiative; Kim Einan, StarcomWW;
Mason Franklin, UM; Andy Heath, Mindshare; Hallie Johnston,
Initiative; Sabrina Jordan, GSD&M; Colin Kinsella, Havas NA;
Daniele Kohn, Mindshare; Eve Leshaw, UM; Tara Levine, Hearts &
Science; Lynn Lewis-Pinkus, UM; Jason Lim, Mediacom; Melissa
McCormick, 360i; Leah Meranus, Initiative; Sean O’Sullivan, Carat;
Haley Paas, Carat; Anush Prabhu, Mediacom; Sarah Stringer, Carat;
Ben Winkler, OMD; Amy Worley, VMLY&R.
PR: Dale Bornstein, M Booth (Jury Chair); Julie Batliner,
Carmichael Lynch Relate; Heather Kernahan, Hotwire; Cheryl Overton,
Egami Group; Jason Schlossberg, Huge; Greg Tarmin, Padilla.
Print: Soham Chatterjee, Leo Burnett; Aaron Evanson,
VMLY&R; Ricardo Franco, TBWA; Jeff Goeke, NCM; Rebecca
Honeyman, Source Code Communications; Menno Kluin, 360i; Mike Lear,
Consultant; Kathleen Nanda, FCB; Stephanie Plenner, NCM; Bernardo
Romero, Grey; Jameson Rossi, Deutsch NY; Marian Williams, O’Keefe
Reinhard & Paul.
About the Cannes Lions International Festival of Creativity
2019 U.S. Young Lions Competition
The 2019 U.S. Young Lions competition was open to teams of two
professionals aged 30 years or younger: born after June 22, 1988.
The winning teams will be sponsored to attend the Cannes Lions
Festival June 17-21, 2019 to participate in the global Young Lions
competitions as “Team USA,” showcasing their talent globally by
competing against teams from all over the world. Winners of the
Cannes global competitions will receive free registration and
accommodations to attend the following year’s Cannes Lions
Festival. For more information, visit
http://canneslions.ncm.com/young-lions.
About National CineMedia (NCM)
National CineMedia is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. According to Nielsen, more than
750 million moviegoers annually attend theaters that are currently
under contract to present NCM’s Noovie in 57 leading
national and regional theater circuits including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment Group. NCM’s
cinema advertising network offers broad reach and unparalleled
audience engagement with over 21,100 screens in over 1,700 theaters
in 187 Designated Market Areas® (all of the top 50). NCM Digital
goes beyond the big screen, extending in-theater campaigns into
online and mobile marketing programs to reach entertainment
audiences. National CineMedia, Inc. owns a 48.6% interest
in, and is the managing member of, National CineMedia, LLC.
For more information, visit www.ncm.com and
www.noovie.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190501005923/en/
Amy Jane Finnerty(212) 931-8117amy.finnerty@ncm.com
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