MINNEAPOLIS, April 30, 2019 /PRNewswire/ -- Honey Nut
Cheerios™ has crowned the winner of its first-ever Good Rewards
program, with Michael B. Jordan
claiming the top prize of $100,000 on
behalf of Feeding America®, the nation's largest domestic hunger
relief organization leading the charge to help end hunger in our
country. The American Society for the Prevention of Cruelty to
Animals® (ASPCA) received $50,000,
and the Gronk Nation Youth Foundation received $25,000 as the second and third place charity
beneficiaries of Good Rewards.
"My parents emphasized the importance of giving back to me since
I was a kid, so when Honey Nut Cheerios asked me if I wanted to
help others do the same through a fun competition, it was an easy
yes," said Michael B. Jordan about
Good Rewards. "I'm so thankful to everyone who joined and supported
Team MBJ. Thanks to you, we're helping to end hunger across the
country."
The seven-month long competition kicked off in October 2018 and provided people of all ages an
opportunity to come together, do good and have fun in the process.
Those who joined the program opted to team up with their favorite
celebrity team captain and help them collect the most Buzzcoin – a
digital game currency located on the back of Honey Nut Cheerios™
boxes – for their respective charity.
"We were overwhelmed with the positive response we saw from Good
Rewards, with more than 580 million Buzzcoin collected over the
course of the program," said Liz
Mascolo, vice president of marketing for Cheerios. "We see
every day how young people want to give back, so we were thrilled
to give them an easy opportunity to do so through this fun
program."
Jordan was one of three superstars that were tapped to lead the
program as team captains and help continue the cereal brand's
mission to make the good go round. Actress and animal lover
Lucy Hale claimed second place on
behalf of the ASPCA. And former professional football player
Rob Gronkowski took third for the
Gronk Nation Youth Foundation, an organization he leads to support
youth sports.
Buzz the bee and Honey Nut Cheerios™ surprised a local,
Minnesota-based member food bank
of Feeding America with the announcement Friday, over a delicious
breakfast and a check for $100,000.
"We are grateful to Honey Nut Cheerios for organizing this
spirited program that has helped feed people facing hunger, and to
Michael for representing our organization" said Claire Babineaux-Fontenot, CEO of Feeding
America. "This donation will allow us to provide more meals to
people in need, and will help further our mission to end
hunger."
In addition to the monetary prizes being awarded to each
celebrity coach's charity organization, one lucky Good Rewards
player will receive a personal prize of $10,000, along with an additional $10,000 for the charity of their choice.
To learn more about Honey Nut Cheerios visit cheerios.com or
follow them on social @cheerios.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki, Blue and more. Headquartered in
Minneapolis, Minnesota, USA,
General Mills generated fiscal 2018 proforma net sales of U.S.
$17.0 billion, including $1.3 billion from Blue Buffalo. In addition,
General Mills' share of non-consolidated joint venture net sales
totaled U.S. $1.1 billion.
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SOURCE Honey Nut Cheerios