VANCOUVER, Feb. 14, 2019 /CNW/ - RYU Apparel Inc.
(TSX VENTURE: RYU.V, OTCQB: RYPPF), creators of
urban athletic apparel, has officially launched its new
RYU.com website.
RYU – which stands for Respect Your Universe – is an
award-winning Vancouver-based
urban athletics and accessories brand with nine experiential retail
stores, fully operational in Canada and the
United States. The new website expands on the RYU philosophy
of putting the human at the centre of all experiences. With this,
the requirements of the visitor to the website are being met,
whether they are looking to purchase or looking to be involved in
our community – the will fully understand what it means to Respect
Your Universe.
The new RYU.com provides a greater visual representation of
products, allowing the visitor to clearly identify the features and
benefits before being led through an improved and streamlined
checkout process.
The experience doesn't just stop at purchase. A great deal of
effort has gone into making sure the finer details in the
confirmation and post purchase delivery emails live up to the brand
proposition. The site allows the browser to use multiple filters in
order to locate their perfect product. The information architecture
of the site allows for easy location of key content whether
browsing on a mobile device, tablet or desktop, a truly responsive
and immersive experience.
This is one of the many steps RYU is taking towards a much
stronger digital play in 2019. The improved intelligence and
behavioral flows allows for site optimization and
personalization.
Built on the Magento ecommerce platform and hosted on Amazon Web
Services, this best in class experience will ensure stability and
feature rich scalability for the foreseeable future.
"By upgrading our online experience, we made a major step
forward for our Company. We are now able to offer to our digital
members the same inclusive experience that lives in our Brick &
Mortar locations" said Marcello Leone, CEO of RYU. "This
exciting new development continues to lay the foundations for the
future digital growth of the company on a global scale."
About RYU
Respect Your Universe is an award-winning urban athletic apparel
and accessories brand engineered for the fitness, performance and
lifestyle of the athletic man and woman. Designed without
compromise for fit, comfort, and durability, RYU exists to
facilitate human performance. For more information, visit:
http://ryu.com
On Behalf of the Board
RYU APPAREL INC.
"Marcello
Leone"
Marcello Leone,
CEO
Tel: 604-235-2880
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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content:http://www.prnewswire.com/news-releases/ryu-launches-new-website-to-evolve-digital-experience-300795512.html
SOURCE RYU Apparel Inc.