Phunware Announces the PhunCoin Launch Alliance
January 14 2019 - 8:30AM
Today Phunware (NASDAQ: PHUN), a leading enterprise cloud platform
for mobile which provides software, solutions, data and services
for brands worldwide, announced the creation of the PhunCoin Launch
Alliance, a comprehensive data ecosystem for forward-thinking
brands looking for disruptive innovation in mobile user engagement
and rewards. This first-of-its-kind program is a
blockchain-powered, mobile-first data ecosystem connecting brands
and consumers without intermediaries. Phunware’s Multiscreen as a
Service (MaaS) platform currently reaches one in 10 mobile devices
globally, comprised of more than one petabyte of data growing at
more than five terabytes per day. Using the company’s
fully-regulated and fully-compliant cryptocurrency security token,
PhunCoin, as the economic core of its data exchange, the company
has crypto-enabled its MaaS platform, making PhunCoin uniquely
positioned for mainstream adoption by both brands and consumers
worldwide. This new ecosystem offers brands unprecedented audience
insights and interactions through a value-based exchange, while
allowing consumers to take control and be rewarded for sharing
their personal information and data.
Through 10 years of providing brands with everything they need
to succeed on mobile, Phunware has seen firsthand the frustration
marketers experience around the lack of transparency from
traditional data exchanges. While the black box approach to buying
data and audiences has worked reasonably well up until now,
increasingly companies share the same concerns around data privacy,
respect and economic incentives as consumers. As organizations
demand more accountability and transparency from their marketing
dollars spent, and as consumers demand more visibility into how
their personal data and information is used and monetized,
immutable, open and fully-auditable transactions and interactions
will become the new normal for all ecosystem participants. The
PhunCoin ecosystem was created specifically to address these
challenges and aims to solve the current market confusion and
opaqueness around data transactions and interactions with full,
open accountability and transparency to all parties at all
times.
Phunware has architected both its data exchange and its PhunCoin
ecosystem to allow brands to purchase PhunCoin using their
traditional mobile marketing dollars and then use those PhunCoin to
directly access audiences on Phunware’s data exchange. The PhunCoin
ecosystem allows brands to eliminate intermediaries and connect
directly with consumers, rewarding them economically for
voluntarily participating in the sharing of their personal data and
information in exchange for completing brand-specific loyalty and
monetization activities and interactions on a 1:1 basis.
For January and February of 2019, PhunCoin Launch Alliance
participants will receive incentive multiples on their marketing
spend with Phunware through the following tiered offering:
- Gold: Brands that spend more than $1,000,000 on PhunCoin token
purchases will receive 2 times the value of data and media on the
Phunware data exchange for their purchases.
- Silver: Brands that spend $100,001 to $1,000,000 on PhunCoin
token purchases will receive 1.5 times the value of data and media
on the Phunware data exchange for their purchases.
- Bronze: Brands that spend $10,000 to $100,000 on PhunCoin token
purchases will receive 1.25 times the value of data and media on
the Phunware data exchange for their purchases.
“We’re pleased to be innovating the next level of consumer
engagement for brands,” said Phunware co-founder and CEO, Alan S.
Knitowski. “Increasingly, brands are tired of being embarrassed by
the way external intermediary partners treat consumer data.
Leveraging the blockchain to create an open, transparent and
trusted relationship between brands and consumers provides the data
compliance and protection that brands are looking for today, as
well as identity protection and economic incentives for the
voluntary participation of their consumers.”
For more information on this program, please email
alliance@phunware.com. For more information on PhunCoin, please
visit www.phuncoin.com.
About Phunware, Inc.:Phunware is the pioneer of Multiscreen as a
Service (MaaS), a fully integrated enterprise software platform for
mobile that provides companies the products, solutions and data and
services necessary to engage, manage and monetize their mobile
application audiences globally at scale that allows brands to
engage, manage and monetize their anytime, anywhere mobile
application users worldwide. Phunware helps the world’s most
respected brands create category-defining mobile experiences, with
more than one billion active devices touching its platform each
month. For more information about how Phunware is transforming the
way consumers and brands interact with mobile in the virtual and
physical worlds, visit www.phunware.com, www.phuncoin.com and
follow @phunware on all social media platforms.
Contact:
Chris Orzeske
1-855-521-8485
7800 Shoal Creek Boulevard #230 S
Austin, TX 78757
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