Intel and Warner Bros. Immersive CES Experience Previews Entertainment’s Future in Autonomous Vehicles
January 08 2019 - 10:30AM
Business Wire
What’s New: Intel and Warner Bros.* demonstrated
exciting potential for immersive entertainment in an autonomous
driving world with a first-of-its-kind concept car at CES 2019. The
car transports guests to Gotham City, home to DC’s most popular
super hero, Batman. Through a virtual ride and 270-degree
entertainment, the vehicle delivers on a commitment the
two companies made at the LA Auto Show in 2017 to explore the
potential for next-generation entertainment in future autonomous
vehicles. More: Intel at CES 2019 (All Intel
News)
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the full release here:
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A BMW X5 outfitted by Intel and Warner
Bros. offers passengers a taste of what's to come in automotive
entertainment in autonomous vehicles, including an immersive comic
book viewing experience. The vehicle is on display at CES 2019 from
Jan. 8-11 in Las Vegas. (Credit: Walden Kirsch/Intel
Corporation)
“The emergence of autonomous vehicles
portends a major shift in how people use their time. The concept
car shows how cars will become a new kind of ‘space.’”–Marcie
Miller, Automotive Strategic Marketing, Intel Corp.
How It Works: The interior of the Intel Warner Bros.
autonomous vehicle, a retrofitted 2019 BMW X5, is equipped with
advanced technology, a large-screen TV, projectors, mobile devices,
sensory and haptic feedback, and immersive audio and lights to
bring passengers on a virtual ride moderated by Batman’s trusted
butler, Alfred Pennyworth. Upon entering the vehicle, guests
experience the future of in-cabin entertainment while becoming
familiar with safety measures in place through five “chapters”:
- Chapter 1: Welcome to the future of
in-car entertainment: Once passengers settle into the
vehicle, the cabin is illuminated and Gotham City appears on the
windows. Alfred delivers a welcome message and passengers begin
their ride as Gotham City moves by on side windows.
- Chapter 2: Navigating Gotham City
with comic book reader: Guests are treated to new
immersive entertainment content as they engage with a comic book
reader that’s presented and narrated across the cabin. After
experiencing Batman and Killer Croc interactions from around the
vehicle, Alfred alerts guests to a road closure ahead. The
interactions demonstrate how passengers may be notified of
important route changes when their eyes and ears are off the
road.
- Chapter 3: Bringing additional
safety technologies to life with
RSS: Responsibility-Sensitive Safety (RSS) is Intel’s
framework for helping autonomous vehicles operate in a more safe
and trustworthy manner. RSS formalizes the human notions of safe
driving into mathematical equations, helping provide verifiable
safety assurance for autonomous vehicle decision-making. Within the
cabin, Alfred and a dedicated RSS screen illustrate for guests how
RSS helps keep a 360-degree safety monitoring zone around a
vehicle.
- Chapter 4: Previewing movies in the
car of tomorrow: Intel and Warner Bros. demonstrate how
passengers might decide on what movie to see next from the back
seat of a car. Guests are provided an immersive entertainment
experience with a trailer for Warner Bros.’ current global
blockbuster, DC’s “Aquaman*,” adapted for in-car 270-degree viewing
by ScreenX*. Guests are also shown how they might identify nearby
theaters and purchase movie tickets from inside the car.
- Chapter 5: Helping complete the ride
safely and securely: Without a driver, autonomous vehicles
will need to inform passengers of important information about their
trip, such as where they have arrived and how to exit. In this
final chapter, Alfred tells passengers they are arriving and
instructs them how to safely depart.
Why It Matters: Intel predicts the
coming “Passenger Economy” will free more than 250
million hours of commuting time per year in the world’s most
congested cities. What’s more, Intel predicts a total addressable
market of $200 billion from rising consumer use of new in-vehicle
applications and content. As leaders in their respective fields,
Intel and Warner Bros. are pioneering innovative research and
development to explore how consumers interact with new forms of
entertainment within vehicles once they are uncoupled from the
steering wheel.
By transforming the cabin into an immersive entertainment
platform, the companies are scratching the surface of the
possibilities that will come with the future Passenger Economy.
Beyond reimagining in-car entertainment, the car includes
interactive communications to keep riders informed and comfortable,
while also demonstrating in real-time how Intel’s RSS model can
help keep them safe.
Both companies believe consumer trust is critical for advancing
autonomous vehicles. In order to create trust, autonomous vehicles
must address a core set of interactions that engender confidence,
control and a sense of safety. Intel is already helping address
public trust by offering RSS to the broader automotive industry as
a safety standard starting point. The Intel-Warner Bros. concept
car demonstrates how content that is entertaining and informative
has the power to help build trust while keeping passengers
engaged.
What’s Next: Following CES, further research and
development will be conducted on the vehicle at the Warner Bros.
Studio in Burbank, California. To remain at the forefront of this
transformation in how passengers consume content in cars, Warner
Bros. and Intel will gather real-world feedback from passengers
through a series of test drives and pilots this year on the Warner
Bros. Studio lot.
Intel’s and Mobileye’s Role: Unlocking our
autonomous future requires innovation in the areas of computing,
safety and mapping. Together, Intel and Mobileye are delivering the
full breadth of world-class technologies and products needed for
this next era.
More Context: Intel and Warner Bros. Announce
Partnership to Develop In-Cabin, Immersive Experiences in
Autonomous Cars of the Future | A Matter of Trust: How
Smart Design Can Accelerate Automated Vehicle
Adoption | Intel and Mobileye Offer Formula to Prove
Safety of Autonomous Vehicles | Intel Predicts Autonomous
Driving Will Spur New ‘Passenger Economy’ Worth $7 Trillion |
Autonomous Driving at Intel
About Intel
Intel (NASDAQ: INTC), a leader in the semiconductor industry, is
shaping the data-centric future with computing and communications
technology that is the foundation of the world’s
innovations. The company’s engineering expertise is helping
address the world’s greatest challenges as well as helping secure,
power and connect billions of devices and the infrastructure of the
smart, connected world – from the cloud to the network to the edge
and everything in between. Find more information about Intel at
newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.*Other names and brands may
be claimed as the property of others.
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version on businesswire.com: https://www.businesswire.com/news/home/20190108005371/en/
Robin HoltIntel Corp.503-616-1532robin.holt@intel.com
Alexis BlaisIntel Corp.203-952-9633alexis.blais@icrinc.com
Jania Palacios-AzamiWarner
Bros.520-404-7643Jania.Palacios-Azami@wbconsultant.com
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