WILLIAMS SONOMA AND STREETEASY PARTNER WITH AWARD-WINNING GINGERBREAD ARTIST TO BUILD ‘GINGERBREAD CITY’
December 12 2018 - 12:46PM
Business Wire
Handcrafted gingerbread replica of New York
City will be on display at Williams Sonoma Columbus Circle
throughout the holiday season
Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:
WSM) portfolio of brands, today announced a partnership with
StreetEasy® (a member of Zillow Group, NASDAQ: Z and ZG), New York
City's leading real estate marketplace, and Beatriz Muller of
the Gingerneers. Muller, an award-winning gingerbread architect
considered to be one of the best in the world at her craft, has
created a scaled gingerbread replica of the New York City
skyline.
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Gingerbread City a NYC Skyline Replica
Presented By Williams Sonoma and StreetEasy (Photo: Business
Wire)
“Gingerbread City” was built entirely of real gingerbread (not
construction gingerbread) and is supported by pastillage posts and
beams glued with royal icing. To complete the project, Muller baked
more than 200 pounds of her signature gingerbread and made more
than 60 pounds of royal icing and 10 pounds of gum paste and
pastillage. In total, construction of Gingerbread City took more
than two months. Weighing in at a little over 300 pounds and
standing more than six feet tall, Gingerbread City is now on
display in the window of Williams Sonoma Columbus Circle.
Visitors to the store will be able to see Gingerbread City’s
five iconic New York buildings, including the Empire State
Building, One World Trade Center, the Chrysler Building, the
Woolworth Building and the Statue of Liberty. The middle of the
gingerbread structure features the Time Warner Center, and also
includes two apartment buildings and one townhouse. Muller spent
many hours referencing images of classic New York City architecture
and the designs of iconic buildings to complete the cityscape and
to make sure measurements were completely to scale.
A gingerbread replica of New York City would not be complete
without a gingerbread subway, sugar taxis and gum paste people, all
of which are featured prominently in Gingerbread City. Muller took
it a step further with details like a New York building under
construction, garbage bags on the sidewalks, kids playing in
Central Park, and tourists taking pictures. There are also details
special to New York City during the holidays, such as a person
selling Christmas trees and Santas wandering the sidewalks.
Gingerbread City’s streets are covered with icing sugar to
represent snow and slush, and the trees are made with dried dill
and rosemary herbs. The tree in the middle of Gingerbread City was
hand-piped using royal icing.
Describing the construction process of Gingerbread City, Muller
explains, “Most gingerbread artists would not dare making
structures like this using real gingerbread cookies. A lot of the
structures you see in North America are made with construction
gingerbread or alternative doughs that have some gingerbread spices
or gingerbread flour. They are technically edible but are no
different than building with cardboard or wood — you have to
use carpenter's tools and big sanders to work and shape these
doughs. The only tools I use to work the gingerbread cookies are a
small X-Acto knife and a ruler. I have mastered the skills of
making gingerbread structures using real edible gingerbread
cookies, and I am very proud of that. I am a strong believer that
edible art should be exactly that: edible.”
Visitors to Gingerbread City are encouraged to share photos
using the hashtag #GingerbreadCity and tagging @williamssonoma and
@streeteasy.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of
brands, Williams Sonoma is a leading specialty retailer of
high-quality products for the kitchen and home, providing
world-class service and an engaging customer experience. Products
include cookware, cooks’ tools, cutlery, electrics, bakeware, food,
tabletop and bar, outdoor, cookbooks, as well as furniture,
lighting and decorative accessories. Each store offers cooking
classes and tastings conducted by expert culinary staff. A
comprehensive gift registry program for weddings and other
special events is available in stores and online.
On williams-sonoma.com and the Williams Sonoma
blog, Taste, customers can find recipes, tips, and techniques
that help them create delicious meals and wonderful memories.
Williams Sonoma is also part of an active community
on Facebook, Instagram,
Twitter, Pinterest, Google+ and YouTube.
ABOUT STREETEASY
StreetEasy is New York City's leading local real
estate marketplace on mobile and the web, providing accurate and
comprehensive for-sale and for-rent listings from hundreds of real
estate brokerages throughout New York City and
the NYC metropolitan area. StreetEasy adds layers of
proprietary data and useful search tools to help home shoppers and
real estate professionals navigate the complex real estate markets
within the five boroughs of New York City, as well
as Northern New Jersey.
Launched in 2006, StreetEasy is based in the Flatiron
neighborhood of Manhattan. StreetEasy is owned and operated by
Zillow Group (NASDAQ: Z and ZG).
StreetEasy is a registered trademark of Zillow, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181212005683/en/
Kendall ColemanWilliams SonomaKAColeman@WSGC.com415-616-7926
Emily McDonaldStreetEasyemilymcd@streeteasy.com646-315-9108
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