SAN FRANCISCO, Nov. 29, 2018 /PRNewswire/ -- Marin Software
(NASDAQ: MRIN), a leading provider of digital marketing software
for performance-driven advertisers and agencies, has leveraged
their industry expertise so that customers can identify the best
ways to incorporate Google's responsive search ads (RSA) into their
digital advertising campaigns. Google's groundbreaking ad format
promises to bring greater flexibility—and more clicks—to ads that
appear on the Google search engine results page (SERP).
An advertiser now has the ability to set up one ad with up to 15
headlines and four descriptions, and then Google will determine
which combination will resonate most with a specific audience based
on the advertisers' stated goal. Leveraging machine learning to
optimize ads allows for multiple opportunities to compete in
auctions where specific keywords may trigger relevant ads. Early
research shows that advertisers can increase clicks or conversions
up to 15% by adding a responsive search ad to their ad groups.
As an independent third party optimizing search campaigns on
behalf of its customers, Marin Software is uniquely positioned to
offer education and insight to advertisers on leveraging this new
ad format. Marin will present a webinar on December 6, 2018, to share its latest tips for
RSA campaigns, including:
- How to set up RSAs and establish conversion goals
- How an advertiser's product catalog can affect RSA
performance
- Best RSA practices to increase clicks and conversions
"Consumers are more curious and more demanding than ever
before—and they expect ads that are uniquely relevant to them,"
said Sylvanus Bent, Product Manager, Google. "With responsive
search ads, you can combine your creativity with the power of
Google's machine learning to deliver the ad experiences your
customers now expect."
"The shift to RSAs is an inflection point for search marketing,"
said Wesley MacLaggan, SVP
Marketing, Marin Software.
"Advertisers who move quickly will be able to capitalize on
Google's massive machine learning capabilities, but many will need
help to make a successful transition."
For more information, sign up to attend Marin Software's
webinar, Getting Started with Responsive Search Ads (RSAs), on
Thursday, December 6th at
10 am PT / 1
pm ET, co-hosted with Google.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software provides
enterprise marketing software for advertisers and agencies to
integrate, align, and amplify their digital advertising spend
across the web and mobile devices. Marin Software offers a unified
SaaS ad management platform for search, social, and eCommerce
advertising. We help digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco
with offices worldwide, Marin Software's technology powers
marketing campaigns around the globe. For more information about
Marin Software, please visit www.marinsoftware.com.
Forward-Looking Statements
This press release contains
forward-looking statements that involve risks and uncertainties,
including, among other things, statements regarding Marin's
business and product capabilities. These forward-looking statements
are only predictions and may differ materially from actual results
due to a variety of factors including, but not limited to, our
ability to grow sales and marketing capabilities, retain and
attract personnel, develop and release new features, increasing
competition in our market, fluctuations in our operating results
and inability to forecast financial metrics, and other general
market, political, economic, and business conditions. These
forward-looking statements are based on current expectations and
are subject to uncertainties and changes in condition,
significance, value, and effect as well as other risks and
uncertainties detailed in documents filed with the Securities and
Exchange Commission, including our most recent report on Form 10-K,
recent reports on Form 10-Q, and current reports on Form 8-K which
Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of November 29,
2018. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
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SOURCE Marin Software