JELL-O PLAY Introduces First Slime You Can Eat
November 15 2018 - 9:00AM
Business Wire
JELL-O PLAY Edible Slime is Now Available on
Amazon.com
Today, JELL-O PLAYTM introduces the first edible slime launched
by a major brand. The slime, which comes in strawberry-flavored
Unicorn and lime-flavored Monster varieties, is JELL-O’s first
launch since the brand announced its new line of JELL-O PLAY edible
toys in June.
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Slime has become a social media phenomenon, with more than 20
million slime-related posts on Instagram and thousands of “how to”
slime videos on YouTube.1 Fans have embraced the squishy and
stretchy toy as a fun and creative activity, and some studies even
claim the sensation of slime improves positive feelings and
relaxation.2 While do-it-yourself edible slime recipes are popular
on Pinterest and YouTube, until today, there hasn’t been an edible
slime available from a national brand.3
The edible slime launch comes on the heels of JELL-O’s summer
launch of JELL-O PLAY, a new line of edible JELL-O gelatin products
designed to inspire families to engage in free play and fun. The
three JELL-O PLAY product lines can be molded, shaped, and built
into whatever parents and kids can imagine, and are designed around
themes that spark creativity, such as Ocean and Jungle. All items
are available online and in national retailers, and have a
suggested retail price under $5.
Now, the JELL-O Play platform includes slime, adding an edible
twist to one of the hottest trends in toys and furthering the
brand’s mission to inspire families to engage in creative play.
“JELL-O PLAY is all about encouraging and enabling bonding time
between parents and kids,” says Michael Hartley, Senior Associate
Brand Manager for JELL-O Play. “With new JELL-O PLAY Edible Slime,
the entire family can have fun creating, stretching, and even
eating slime.”
The colorful, edible and imaginative DIY slime experience is
easy to make: simply add water to the pre-made mix to create slime
that will drip, stretch, and conform to any shape families can
imagine. Each canister of JELL-O PLAY Edible Slime makes two
batches of slime, is 100% edible, and washes away easily with soap
and warm water.
JELL-O PLAY Edible Slime is now available for pre-order on
Amazon.com with a suggested retail price of $9.99. The slime will
be available in select retailers in December.
Join the conversation with #JELLOSLIME and by following
@JELLOPlay on Instagram, Facebook and Twitter.
_________________________1 The Guardian “How Slime-Crazed Kids
Made Gunk A Booming Business” (2018)2 NPR “The Rise of the Slime
Economy” (2017) and Jezebel “The Girl-Dominated D.I.Y. Slime Trend
Shows No Signs of Stopping” (2017)3 Edible Slime recipes on
Pinterest and YouTube.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions whether at home,
in restaurants or on the go. The Company's iconic brands include
Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com
ABOUT SPRINGBOARD
Springboard is a new platform from The Kraft Heinz Company
dedicated to nurturing, scaling, and accelerating growth of
emergent, disruptive US brands within the food and beverage space.
The Springboard platform is seeking opportunities to develop brands
with authentic propositions and inspired founders within one of
four pillars that are shaping the future of the food and beverage
space: Natural & Organic, Specialty & Craft, Health &
Performance and Experiential brands. For more information, visit
www.springboardbrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181115005105/en/
ALISON BROD MARKETING + COMMUNICATIONSBrooke Scher Mogan,
212-230-1800heinz@alisonbrodmc.comorThe Kraft Heinz CompanyLynne
Galia, 847-646-4396Lynne.galia@kraftheinz.com
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