iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in China and
THX Ltd., a subsidiary company owned by Razer Inc. (1337.HK)
renowned for the certification of world-class cinemas and consumer
electronics, today announced that the first offline “Yuker”
on-demand movie theater in Zhongshan, Guangdong is now THX
Certified.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181112005456/en/
(Left) Tao Lei, Vice President of iQIYI,
and (right) Wu Hao, General Manager of THX China
Tao Lei, Vice President of iQIYI, and Wu Hao, General Manager of
THX China unveiled the official THX Certified Cinema plaque during
the opening ceremony launch event in Zhongshan, Guangdong. This
milestone not only reinforces iQIYI’s adherence to the company
vision of “to become a technology-based entertainment giant”, but
also demonstrates iQIYI and THX as the ideal partners to enable
shopping malls to drive traffic and enhance engagement with
consumers, as part of an ongoing transformation of retail spaces
into digital entertainment complexes.
THX has long been recognized as a company that sets the industry
benchmark for delivering the finest quality cinematic experiences
true to the original filmmaker's intent. THX defines standards and
specifications for cinema acoustics, sound system design and image
quality – ensuring that audiences are fully immersed in the thrill
of the onscreen action. As a thought leader in the China cinema
industry, THX has continually advocated for improvements of sound
and image quality with local exhibitors and the content creation
community, driving the deployment of premium experiences to the
movie goers.
“iQIYI and THX share the same vision to provide the best viewing
experience to customers,” said Tao Lei, Vice President of iQIYI.
“iQIYI will take advantage of strong brand awareness, massive user
base, popular content and advanced technology to contribute to the
growth of this booming market and extend our premium viewing
experience to offline consumers. We believe that our partnership
with THX will further elevate the status of the theater and
increase the strength and overall scale of China’s film
industry.”
“We are delighted to establish this significant partnership with
iQIYI to bring the very best cinema experience to viewers in China,
one of the largest cinema markets in the world,” said Min-Liang
Tan, CEO of THX. “THX and iQIYI are respective technology leaders
in cinema and video streaming, and we are confident that this
partnership will help deliver superior audio and visual
entertainment experiences to a broad range of audiences in
China.”
iQIYI and THX worked closely to meet THX specifications for
certification, a process that systematically measures and verifies
the performance quality of commercial cinemas against industry
standards. The process includes auditorium building structure
analysis, audio and video equipment verification, and system
configuration and calibration. As a result, audiences at this
theater will enjoy uncompromised audio and video quality in an
auditorium environment that fully complements the cinematic
experience.
The Yuker movie theater combines the convenience of on-demand
service with the high-quality audio-visual environment of
traditional cinemas, clearly demonstrating iQIYI’s commitment to
elevating the consumer entertainment experience. Users are free to
select the time and location of viewing, as well as content from
iQIYI’s online movie library.
The launch of the Yuker movie theater has made iQIYI the first
major online entertainment platform to tap into the on-demand movie
theater market, and the box office generated by iQIYI's Yuker movie
theaters will be included in China's official box office
estimation. iQIYI plans to improve the existing unregulated
business model of the on-demand cinema industry through joint
efforts with all links in the industry chain. They will work to
reduce the threshold for on-demand cinemas for investors and
operators, and coordinate the standard development and rapid spread
of screening activities in on-demand cinemas, allowing copyright
owners, investors, and operators to share the benefits of
industrial development in the subsequent operations of the
theater.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
About THX Ltd.
Founded by legendary filmmaker George Lucas in 1983, THX Ltd.
and its partners provide premium entertainment experiences in the
cinema, in the home and on the go. Over the past thirty-five years,
THX has expanded its certification categories beyond studios and
cinemas to consumer electronics, content, and automotive systems.
Today, THX continues to redefine entertainment, providing exciting
new technologies and assurance of experiences with superior quality
and high performance.
About RAZER
Razer™ is the world’s leading lifestyle brand for gamers. The
triple-headed snake trademark of Razer is one of the most
recognized logos in the global gaming and esports communities. With
a fan base that spans every continent, the company has designed and
built the world’s largest gamer-focused ecosystem of hardware,
software and services. Razer’s award-winning hardware includes
high-performance gaming peripherals, Blade gaming laptops and the
acclaimed Razer Phone. Razer’s software platform, with over 50
million users, includes Razer Synapse (an Internet of Things
platform), Razer Chroma (a proprietary RGB lighting technology
system), and Razer Cortex (a game optimizer and launcher). In
services, Razer zGold is one of the world’s largest virtual credit
services for gamers. Razer Pay is the e-wallet designed for youth
and millennials, and Razer Game Store is the only games download
store that offers rewards for gamers. Founded in 2005 and
dual-headquartered in San Francisco and Singapore, Razer has 15
offices worldwide and is recognized as the leading brand for gamers
in the USA, Europe and China. Razer is listed on the Hong Kong
Stock Exchange (Stock Code: 1337).
THX is a registered trademark of THX Ltd. All other trademarks
remain the property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181112005456/en/
Media Contacts:For THX:Grace QaqundahVice President,
Global Marketing, THX Ltd.Grace@thx.comorFor Razer:Jimmy
ChanInstinctif PartnersJimmy.chan@instinctif.com+852 9439 8408
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