Baozun Records Total Order Value of RMB6.55 Billion on 2018 Singles Day
November 12 2018 - 5:00AM
Baozun Inc. (Nasdaq: BZUN) ("Baozun" or the "Company"), the leading
brand e-commerce service partner that helps brands execute their
e-commerce strategies in China, today announced that total order
value settled through payment gateways on all of its e-commerce
channels reached RMB6.55 billion on Singles Day 2018, a new record
high from RMB4.99 billion in 2017.
Baozun leveraged its cutting-edge IT
infrastructure, extensive analysis of local market data, and deep
insight into consumers to optimize its brand partner’s operations
and personalize the customer experience. This ensured that the
products offered at each store would be marketed appropriately and
appealing to local customers. To further improve efficiency, the
Company launched more than 200 operational tool enhancements,
including ones that automatically collect and analyze information,
perform maintenance, manage promotional campaigns, push
notifications, and process logistics information. These operational
tools automate much of the repetitive work store operators had
traditionally done.
Baozun also launched a product information
management system that significantly decreases the time needed to
bring a product to market on Tmall by quickly generating product
details and automatically processing pictures.
The Company began using customized picking
robots in some of its warehouses to improve efficiency and increase
the speed at which orders can be fulfilled. Instead of employees
moving around the warehouse, the picking robots automatically move
the entire shelf to the employees allowing them to quickly grab the
desired products. The Company’s warehouse network now strategically
spans 7 cities across China, occupies more than 400,000 square
meters in space.
Mr. Vincent Qiu, Chief Executive Officer of
Baozun, commented, “This is the tenth year we participated in the
Singles Day shopping festival and I am pleased to see that our
strategy to prepare for the massive surge in orders continues to
generate strong results. We surpassed Singles Day 2017’s total
order value in less than 12 hours this year. Our sophisticated IT
infrastructure, improved operational efficiency, and data analysis
capabilities allowed us to settle over 18 million orders, an
increase of 49% compared to last year. We continue to develop new
and innovative solutions to help our brand partners offer their
customers a better shopping experience on Singles Day. I am
confident that our investments in technology will continue to bear
more fruit as we solidify our position as a market leader.”
About Baozun Inc.
Baozun is the leading brand e-commerce service
partner that helps brands execute their e-commerce strategies in
China by selling their goods directly to customers online or by
providing services to assist with their e-commerce operations. The
Company's integrated end-to-end brand e-commerce capabilities
encompass all aspects of the e-commerce value chain, covering IT
solutions, store operations, digital marketing, customer services,
warehousing and fulfillment.
For more information, please visit
http://ir.baozun.com
For investor and media inquiries, please
contact:
Baozun Inc.Ms. Ellen Chiuir@baozun.com
ChristensenIn ChinaMr. Christian ArnellPhone:
+86-10-5900-1548E-mail: carnell@christensenir.com
In USMs. Linda BergkampPhone:
+1-480-614-3004Email: lbergkamp@christensenir.com
Baozun (NASDAQ:BZUN)
Historical Stock Chart
From Apr 2024 to May 2024
Baozun (NASDAQ:BZUN)
Historical Stock Chart
From May 2023 to May 2024