IZEA Awarded Influencer Marketing Program by Global Beauty Products Manufacturer
October 16 2018 - 11:00AM
Business Wire
IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®,
the premier online marketplace connecting brands and publishers
with influential content creators, today announced that it has been
awarded a six-figure contract by a beauty products manufacturer, a
subsidiary of a multi-national consumer products company. IZEA will
conduct a multi-faceted influencer marketing program to assist the
brand in publicizing the availability of its beloved line of beauty
products via new online and brick-and-mortar channels. While the
contract marks the beginning of its relationship with this
established company, IZEA is well-versed in the promotion of beauty
products.
“Beauty products are a natural fit for influencer marketing,”
commented Ted Murphy, Founder, Chairman and CEO of IZEA. “Women are
turning to social media influencers for beauty and cosmetics
research, how-to videos, and inspiration on how to look their best.
Many beauty products have an immediate visual impact, making these
products ideal for influencer promotion through platforms such as
Instagram, YouTube and Pinterest. We continue to see beauty brands
engaging IZEA to create awareness and drive sales through
influencers and have activated our network of influencers to
promote everything from lipstick to flat irons.”
A recent study conducted by IZEA revealed that 45.4% of U.S.
females who are active in social media indicated that they made a
beauty or cosmetic purchase after seeing a product promoted by an
online influencer. That was followed by 32.5% of females indicating
that they made a clothing or fashion accessory purchase.
For details of the full study
visit http://izea.com/influencer-commerce
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates online platforms that
connect marketers with content creators. IZEA platforms automates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
influencers include everyday creators as well as celebrities and
accredited journalists. Creators are compensated for producing
unique content such as long and short form text, videos, photos,
status updates, and illustrations for marketers or distributing
such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit
https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements, which are based on certain
assumptions and describe our future plans, strategies and
expectations, can generally be identified by the use of
forward-looking terms such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “may,” “plans,” “projects,”
“will,” “would” or other comparable terms. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
its revenue and sales pipeline, expectations with respect to
operational efficiency, and expectations concerning IZEA’s business
strategy.
Forward-looking statements involve inherent risks and
uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20181016005134/en/
IZEA Worldwide, Inc.Justin Braun, 407-674-6911Manager, Corporate
CommunicationsEmail: justin.braun@izea.com
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