Evine Announces 2018 Holiday Campaign
October 04 2018 - 10:00AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
interactive digital commerce company (evine.com), today announced
its 2018 holiday positioning, “A Practically Perfect Christmas,”
consisting of 13 events featuring special pricing and 25 new
brand-partner launches centered around a traditional and nostalgic
holiday. Leveraging customer insights and starting the planning in
January, Evine is ready to deliver the products, brands, and
experience to make it the holiday headquarters for the shopping
season.
“I’m so excited to surprise and delight our customers with an
amazing portfolio of brands and products this holiday season,” said
Anne Martin-Vachon, President at Evine. “Because of our early
planning, we were able to strategically create an exciting
assortment across all of our product categories and as
storytellers, we are looking forward to bringing these stories to
life.”
Michael Henry, Chief Merchandising Officer at Evine, added,
“This seasons lineup promises to be extraordinary with an abundance
of new brands and products joining the Evine family. Customers will
be able to experience many amazing premieres including the
first-ever Mackenzie Childs extravagant Moose Head with matching
ornament, must-have Bose and Samsung electronics, Consult Beauty,
Waterford Crystal, Ron White footwear, Ready to Wear Beauty holiday
giftsets, unique jewelry pieces from Kwan Collections, Karl
Lagerfeld Paris Handbags and so much more.”
Customers will see the beginning of the Company’s holiday
campaign during the first weekend of October, with the kickoff
including the highly-anticipated exclusive debut of Paula Deen Bath
& Body items. Continuing through January 2019, the campaign
will feature new items with gift-ready price handles by
MacKenzie-Childs tabletop and holiday décor, Skinn Cosmetics, Harve
Benard fashions, Waggoner Chocolates, jewelry by Gems en Vogue and
Gem Treasures among several others. Evine customers will be able to
take advantage of the exclusive launches, offers and products found
both on television and Evine.com.
The following must-see events will be taking place during
Evine’s holiday season:
- Holiday Gift Kickoff – Oct. 5
- Live from LA – Oct. 19
- Wonder.Full. Holiday Weekend – Nov. 2
- Get It, Gift It – Nov. 9
- Gifts of a Lifetime – Nov. 19
- Black Friday Gift Weekend – Nov. 23
- Cyber Monday Week-Long Celebration – Nov. 26-29 on
Evine.com
- Gadget Gifts Galore – Dec. 2
- Gifts for Anyone – Dec. 7
- Last Minute Gift Event – Dec. 18
- Stocking Stuffer Day – Dec. 14
- Last Weekend Before Christmas – Dec. 15
- Last Minute Gift Event – Dec. 18
Viewers are invited to watch “A Practically Perfect Christmas”
all season long via cable and satellite, mobile apps and live
streaming online at www.evine.com. Evine airs on DIRECTV
channels 73 and 316, DISH Network channel 134, Apple TV,
Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform interactive digital commerce
company that offers a mix of proprietary, exclusive and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and mobile. Evine reaches more
than 87 million television homes with entertaining content in a
comprehensive digital shopping experience 24 hours a day.
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995This release contains
statements, estimates, projections, guidance or outlooks that
constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated show
or product line launches, and involve risks and uncertainties. We
caution that actual results could differ materially from those that
management expects, depending on the outcome of certain
factors.
Contact:
Media:Liz JosephEvinepress@evine.com(952) 943-6192
Investors:Michael PorterEvinemporter@evine.com(952) 943-6517
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