MINNEAPOLIS, Oct. 1, 2018 /PRNewswire/ -- After receiving
thousands of social media comments, mentions and requests for the
return of the iconic cereal shape, Trix is officially
announcing the return of the 90's favorite – Classic
Trix Fruity Shapes!
This announcement comes on the heels of the company's 2017
relaunch of Classic Trix, also inspired by consumer
sentiment, which brought back the bright colors the iconic cereal
was known for. Now with this latest announcement, Trix is
taking it one step further and will keep the fun going by
officially bringing back the famous fruity shapes this Fall.
"Trix cereal is beloved by our fans, and we heard loud
and clear that they wanted to see the iconic shapes back in their
bowls," said Scott Baldwin, director
of marketing for General Mills cereal. "When Trix launched
in 1954, it was the first fruit-flavored cereal that was colorful
and fun. We're excited to continue that legacy, bringing an extra
dose of joy to breakfast."
Trix first debuted the fruity shapes in 1991,
establishing its place in 90's pop culture history, especially
among kids growing up in this era. In 2006, the cereal returned to
its original round shape, where it has remained ever since.
Trix fans have been asking for a shapes comeback for years.
In just the last 18 months, the brand has seen more than 20,0000
requests, with fans asking things like How many retweets to
bring shapes back? or Is there a secret stash of Trix Shapes
you can send me? The wait is over. Classic Trix Fruity
Shapes are back and here to stay.
Fortified with 12 vitamins and minerals and made from whole
grain, Classic Trix Fruity Shapes is the only fruity cereal
with unique, fruity shape pieces in every mouthful. A good source
of calcium, Trix is also a fun and delicious way to start
the day with fruity flavors like Raspberry red, Lemony Lemon,
Orangey orange, Wildberry blue, Grapity purple and watermelon.
Classic Trix Fruity Shapes will be appearing on shelves in
major retailers nationwide in Fall 2018.
For more information about General Mills' ongoing journey to
improve the benefits of its cereal portfolio, please visit
www.generalmills.com/cereal.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills
generated fiscal 2018 consolidated net sales of US $15.7 billion, as well as another US $1.1 billion from its proportionate share of
joint-venture net sales.
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SOURCE Trix