Combination of Adobe Experience Cloud and Marketo Engagement
Platform Widens Adobe’s Lead in Customer Experience Across B2C and
B2B
Adobe (Nasdaq:ADBE) today announced it has entered into a
definitive agreement to acquire Marketo, the market-leading cloud
platform for B2B marketing engagement, for $4.75 billion, subject
to customary purchase price adjustments. With nearly 5,000
customers, Marketo brings together planning, engagement and
measurement capabilities into an integrated B2B marketing platform.
Adding Marketo’s engagement platform to Adobe Experience Cloud will
enable Adobe to offer an unrivaled set of solutions for delivering
transformative customer experiences across industries and companies
of all sizes.
Today, consumers have a very high bar for what constitutes a
great customer experience and Adobe Experience Cloud has enabled
B2C companies to successfully drive business impact by harnessing
massive volumes of customer data and content in order to deliver
real-time, cross-channel experiences that are personalized and
consistent. When businesses buy from other businesses, they now
have the same high expectations as consumers.
Marketo’s platform is feature-rich and cloud-native with
significant opportunities for integration across Adobe Experience
Cloud. Enterprises of all sizes across industries rely on Marketo’s
marketing applications to drive engagement and customer loyalty.
Marketo’s ecosystem includes over 500 partners and an engaged
marketing community with over 65,000 members.
This acquisition brings together the richness of Adobe
Experience Cloud analytics, content, personalization, advertising
and commerce capabilities with Marketo’s lead management and
account-based marketing technology to provide B2B companies with
the ability to create, manage and execute marketing engagement at
scale.
“The imperative for marketers across all industries is a laser
focus on providing relevant, personalized and engaging
experiences,” said Brad Rencher, executive vice president and
general manager, Digital Experience, Adobe. “The acquisition of
Marketo widens Adobe’s lead in customer experience across B2C and
B2B and puts Adobe Experience Cloud at the heart of all
marketing.”
“Adobe and Marketo both share an unwavering belief in the power
of content and data to drive business results,” said Steve Lucas,
CEO, Marketo. “Marketo delivers the leading B2B marketing
engagement platform for the modern marketer, and there is no better
home for Marketo to continue to rapidly innovate than Adobe.”
The transaction, which is expected to close during the fourth
quarter of Adobe’s 2018 fiscal year, is subject to regulatory
approval and customary closing conditions. Until the transaction
closes, each company will continue to operate independently.
Upon close, Marketo CEO Steve Lucas will join Adobe's senior
leadership team and continue to lead the Marketo team as part of
Adobe’s Digital Experience business, reporting to executive vice
president and general manager Brad Rencher.
Conference Call Scheduled for 2 p.m. PT Today
Adobe executives will comment on the acquisition of Marketo
today during a live conference call, which is scheduled to begin at
2 p.m. PT. Analysts, investors, press and other interested parties
can participate in the call by dialing (877) 376-9431 and using
passcode 2867298. International callers should dial (402) 875-4755.
The call will last approximately 30 minutes and an audio archive of
the call will be made available later in the day. Questions related
to accessing the conference call can be directed to Adobe Investor
Relations by calling 408-536-4416 or sending an email to
ir@adobe.com.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements within
the meaning of applicable securities law. All statements, other
than statements of historical fact, are statements that could be
deemed forward-looking statements. Forward-looking statements
relate to future events and future performance and reflect Adobe’s
expectations regarding the ability to extend its leadership in the
experience business through the addition of Marketo’s platform and
other anticipated benefits of the transaction. Forward looking
statements involve risks, including general risks associated with
Adobe’s and Marketo’s business, uncertainties and other factors
that may cause actual results to differ materially from those
referred to in the forward-looking statements. Factors that could
cause or contribute to such differences include, but are not
limited to: Adobe’s ability to embed Marketo technology into Adobe
Experience Cloud; the effectiveness of Marketo technology;
potential benefits of the transaction to Adobe and Marketo
customers, the ability of Adobe and Marketo to close the announced
transaction; the possibility that the closing of the transaction
may be delayed; and any statements of assumptions underlying any of
the foregoing. The reader is cautioned not to rely on these
forward-looking statements. All forward-looking statements are
based on information currently available to Adobe and are qualified
in their entirety by this cautionary statement. For a discussion of
these and other risks and uncertainties, individuals should refer
to Adobe’s SEC filings. Adobe does not assume any obligation to
update any such forward-looking statements or other statements
included in this press release.
About Marketo
Marketo, Inc., offers the leading Engagement Platform that
empowers marketers to create lasting relationships and grow
revenue. Consistently recognized as the industry's innovation
pioneer, Marketo is the trusted platform for thousands of CMOs
thanks to its scalability, reliability, and openness. Marketo is
headquartered in San Mateo, CA, with offices around the world,
and serves as a strategic partner to large enterprises and
fast-growing organizations across a wide variety of industries. To
learn more about the Marketo Engagement Platform,
LaunchPoint® partner ecosystem and the vast community that is
the Marketing Nation®, visit www.marketo.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180920005852/en/
Press:AdobeDan Berthiaume,
408-536-2584dberthia@adobe.comorInvestor Relations:AdobeMike
Saviage, 408-536-4416ir@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Aug 2024 to Sep 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Sep 2023 to Sep 2024