CANNABIS STRATEGIC VENTURES AND TRUE PROMISE BEAUTY ELEVATE PERSONAL CARE PRODUCT INDUSTRY WITH LYXR A LINE OF CBD-BASED SKIN
September 20 2018 - 8:30AM
InvestorsHub NewsWire
CANNABIS
STRATEGIC VENTURES AND TRUE PROMISE BEAUTY ELEVATE PERSONAL CARE
PRODUCT INDUSTRY WITH LYXR A LINE OF CBD-BASED SKIN
LOS ANGELES -- September 20, 2018 -- InvestorsHub NewsWire --
Cannabis Strategic Ventures, Inc. (OTC:
NUGS) and True Promise Beauty announce the development of LYXR,
a new line of cannabidiol (CBD)-based luxury skin, hair and body
products. LYXR products are developed from a line of hemp-derived
phytocannabinoids, and other natural ingredients that provide
high-performing skin, hair and body topical
solutions.
For
LYXR’s inaugural product, Cannabis Strategic Ventures and True
Promise Beauty have developed a facemask, which is made from a CBD
isolate. CBD isolate is believed to have anti-inflammatory,
analgesic, anti-oxidant properties that helps to regenerate cells,
as well as, prevent the formation of bad cells (anti-cell
proliferation). Additional mask proprietary ingredients will
provide hydrating and anti-aging/age prevention benefits. The LYXR
product line will eventually include skin, hair and body
products.
“For
Cannabis Strategic Ventures, LYXR represents a tremendous
opportunity to marry cannabis science with an increasing global
demand for luxury personal care products,” said Simon Yu, CEO,
Cannabis Strategic Ventures. “More relaxed cannabis laws and an
increased support for cannabis research are further legitimizing
the claims surrounding CBD’s healing
abilities.”
True
Promise Beauty was developed by Emmy Award-Nominated Hollywood
Make-Up Artist, Gail Johnson. The inspiration for True Promise
Beauty was to help address the real concerns of actors and
actresses working in High-Definition, where even tiny lines and
wrinkles can no longer be hidden by conventional makeup and
lighting techniques. True Promise Beauty products were designed to
instantly smooth out fine surface lines and give a matte finish
upon application leaving the user with a smoother canvas for makeup
application. Through True Promise Beauty, Johnson established
distribution channels with L’Oreal, Salon Centric and Beauty
Systems Group. True Promise Beauty and Cannabis Strategic
recently announced a joint venture agreement to develop proprietary
CBD skincare line as part of Cannabis Strategic’s family of
brands.
“True
Promise Beauty and Cannabis Strategic Ventures will create a unique
product grouping that has not previously been seen in the
marketplace,” said Gail Johnson, President, True Promise Beauty,
Inc. “CBD coupled with our chemists’ viable formulas will literally
revolutionize the topical approach to skincare, haircare and
bodycare industries. With LYXR, we are now entering a new era where
we will offer products that not only provide age reversing/age
preventative properties, but the scientifically proven data that
CBD is at once anti-inflammatory, analgesic, anti-oxidant, cell
regenerative and anti-cell proliferative.”
“LYXR’s
inaugural product will allow the Firm to get involved in the
thriving CBD Personal Care market in a very unique way” said Yu.
A 2017
report by Hexa Research states that the global personal care
product market is expected to reach USD 650.10 billion by 2024. The
facemask market is expected to grow from about 29 billion U.S.
dollars in 2016 to over 37 billion dollars in
2020.
LYXR
will be available for purchase early Winter this
year.
About Cannabis Strategic
Ventures
Cannabis
Strategic Ventures is a Los Angeles based firm that incubates,
develops and partners with category leaders within the cannabis
sector. The Firm’s NUGS brand experience provides mentorship and a
range of essential services to emerging and existing Cannabis
consumer brands. The Company recently completed a name and symbol
change from Cascade Energy, Inc. Cannabis Strategic Ventures is
publically traded on the U.S. Over the Counter Market with the
stock symbol NUGS.
FORWARD-LOOKING STATEMENTS: This release contains
"forward-looking statements" within the meaning of the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements also may be included in other
publicly available documents issued by the Company and in oral
statements made by our officers and representatives from time to
time. These forward-looking statements are intended to provide
management's current expectations or plans for our future operating
and financial performance, based on assumptions currently believed
to be valid. They can be identified by the use of words such as
"anticipate," "intend," "plan," "goal," "seek," "believe,"
"project," "estimate," "expect," "strategy," "future," "likely,"
"may," "should," "would," "could," "will" and other words of
similar meaning in connection with a discussion of future operating
or financial performance.
Examples
of forward-looking statements include, among others, statements
relating to future sales, earnings, cash flows, results of
operations, uses of cash and other measures of financial
performance.
Because
forward-looking statements relate to the future, they are subject
to inherent risks, uncertainties and other factors that may cause
the Company's actual results and financial condition to differ
materially from those expressed or implied in the forward-looking
statements. Such risks, uncertainties and other factors include,
among others such as, but not limited to economic conditions,
changes in the laws or regulations, demand for products and
services of the company, the effects of competition and other
factors that could cause actual results to differ materially from
those projected or represented in the forward-looking statements.
Any forward-looking information provided in this release should be
considered with these factors in mind. We assume no obligation to
update any forward-looking statements contained in this
report.
Contact:
Arlene
Guzman
Phone:+1-310-359-6860
Email:
ir@cannabisstrategic.com
Website:
http://www.cannabisstrategic.com
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