SAN FRANCISCO, Sept. 18, 2018 /PRNewswire/ -- Salesforce
[NYSE: CRM], the global leader in CRM, today announced Salesforce
was named a leader by Forrester Research in its report, The
Forrester Wave™: B2C Commerce Suites, Q3 2018.
Salesforce B2C Commerce, a product of Salesforce Commerce Cloud,
received the highest possible scores in the category of market
presence, as well as the criteria of personalization and artificial
intelligence and machine learning. In the report, Forrester
describes Salesforce B2C Commerce as a "retail digital commerce
behemoth."
Today, the costly legacy systems that many brands and retailers
use to power their commerce do not support the entire customer
journey and lack the flexibility required to connect the variety of
channels consumers use for shopping. Forrester states, "Vendors
that can provide a better shopping experience with efficient
business user interfaces and operational excellence position
themselves to successfully help their clients grow revenue, deepen
customer loyalty, and expand into new markets."
Salesforce B2C Commerce is consistently adding new commerce
functionality - 8 to 10 releases per year - to help customers grow
revenue and connect with their customers. Artificial intelligence
powered by Einstein is built in to personalize the shopping
experience, automate merchant tasks, drive growth and improve
productivity. Marks and Spencer is an example of a retailer
leveraging Einstein to drive significant lift in GMV. With
AI-powered product recommendations, Marks and Spencer drove an 11
percent higher interaction rate than its previous recommendation
engine. And, using the Salesforce B2C Commerce platform means
retailers like Puma can streamline mobile shopping and increase
conversion all while getting to market faster. Since re-launching
its sites in July 2017, Puma's mobile
sites now render and fully load 35 percent and 69 percent faster,
respectively, resulting in sub-two second image-load times on the
product detail page. Conversion has improved from sub 1 percent to
1-1.5 percent.
"As the world's #1 CRM, Salesforce B2C Commerce continues to
transform the commerce industry. We help our customers deliver a
connected and personalized brand experience with embedded AI," said
Mike Micucci, CEO, Commerce Cloud,
Salesforce. "Salesforce B2C Commerce supports our customers every
step of the way with our post sales service model. From technology
adoption and revenue accelerator programs, our resources are
available to each and every customer no matter their size or spend
level."
Salesforce B2C Commerce powers commerce across the entire
customer journey, including web, social, mobile, in-store and more.
As the leading enterprise cloud commerce solution, it allows the
world's top retail brands to continuously innovate in the complex,
consumer-driven world. Commerce Cloud runs more than 3,000 sites in
53 countries, with more than $21
billion in gross merchandise value processed through the
platform in 2017.
As part of the world's #1 CRM platform, Commerce Cloud is
uniquely positioned to empower companies to deliver a consistent
brand experience throughout the customer lifecycle. By leveraging
Salesforce's leading sales, service, commerce, marketing,
communities, analytics, IoT, AI and platform solutions, brands and
retailers can ensure every engagement, no matter the channel or
device, is completely unified.
Additional Information
- The 2018 Forrester Wave for B2C Commerce Suites is available
here:
https://www.salesforce.com/form/commerce/2018-forrester-wave-b2c-commerce/
- Learn more about Salesforce Commerce Cloud here:
https://www.salesforce.com/products/marketing-cloud/overview/
Connect with Salesforce Commerce Cloud
- Like Salesforce Commerce Cloud on Facebook:
https://www.facebook.com/CommerceCloud
- Follow @CommerceCloud on Twitter
About Salesforce
Salesforce, the world's #1 CRM company and Intelligent Customer
Success Platform, empowers companies to connect with their
customers in a whole new way. For more information about Salesforce
(NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce