AMSTERDAM, Sept. 14, 2018 /PRNewswire/ -- IBC 2018
(Booth 1.D35) -- Akamai (NASDAQ: AKAM), the intelligent edge
platform for securing and delivering digital experiences, today
introduced two new solutions for television broadcasters and
distributors designed to mitigate challenges associated with cloud
computing and ensure high-quality origin delivery to the Akamai
network. Akamai Cloud Wrapper and Akamai Direct Connect demonstrate
how the Akamai Edge can help reduce costs while offering
broadcast-quality streaming performance and enable broadcasters to
implement emerging technology strategies, such as cloud
computing.
Akamai Cloud Wrapper optimizes connectivity between public cloud
infrastructures and the Akamai Intelligent Edge to eliminate common
barriers to over-the-top (OTT) delivery in cloud environments
without requiring changes to existing workflows. Specifically,
Cloud Wrapper provides customers with a dedicated cache footprint
within Akamai's delivery network that wraps around centralized
cloud infrastructures in a manner designed to maximize origin
offload and reduce origin requests, while minimizing egress fees
for streaming TV.
Akamai Direct Connect provides customers that manage their own
origin infrastructure with a dedicated, private connection to the
Akamai Edge network, eliminating the traditional and often
unreliable step of delivering content from the origin over the
internet. Both solutions are part of Akamai's live and on-demand
streaming media service, Adaptive Media Delivery, and will be
showcased at IBC 2018 in Amsterdam
(September 14-18, 2018) at booth
1.D35.
Driving Sustainable Streaming Economics & Supporting
Cloud Migrations
More and more broadcasters and OTT
providers are moving to centralized cloud platforms to realize
compute and storage efficiencies. However, as their content
libraries continue to grow, they often face several challenges
related to cloud delivery of that content. For example, too many
viewer stream requests reach the content's origin in cloud
deployments, impacting performance. Broadcasters and distributors
pay an egress fee for each request that is not offloaded;
specifically those requests that are fulfilled from the origin
instead of from the Akamai Edge.
Built on Akamai's distributed Edge network, Cloud Wrapper
caches, or stores, OTT content outside of a customer's cloud
environment, boosting origin offload by reducing the frequency of
user requests that reach the origin. Higher offload means
broadcasters and distributors pay cloud providers less for access
to the origin content. Since Cloud Wrapper works seamlessly with
other Akamai Edge delivery solutions, such as Adaptive Media
Delivery, Download Delivery and Object Delivery, Akamai can help
broadcasters offer consumers an exceptional viewing experience.
Improving Reliability at the First Mile
Akamai
Broadcast customers that operate their own origin infrastructure
typically deliver TV content over the public internet before it
reaches the Akamai Edge. Internet congestion interferes with the
"first-mile," impacting streaming efficacy and driving up IP
transit and origin costs.
By connecting their infrastructure directly to the Akamai Edge
network with Akamai Direct Connect, customers benefit from the
consistent and reliable first-mile performance required to deliver
a broadcast quality viewing experience, reduced origin IP transit
costs, and the ability to protect their origin infrastructure by
limiting public connectivity. Once connected to Akamai's network
via Direct Connect, broadcasters have access to Adaptive Media
Delivery, as well as Media Services Live – Akamai's leading 24/7
live linear service.
"Akamai broke and rebroke live TV streaming volume records this
year, and we believe we are only at the early part of the meteoric
rise in streaming popularity for live, linear and on-demand
television," said Campbell Foster, Vice President, Media Industry
and Product Marketing, Akamai. "Through innovative solutions such
as Cloud Wrapper and Direct Connect, Akamai is striving to stay
well ahead of the adoption curve. Our customers' streaming services
are evolving into increasingly significant parts of their business
operations, and Akamai is committed to helping them fully realize
the vital role of the Akamai Edge in their efforts."
IBC Activity & Booth-Side Demonstrations
At IBC
2018, Akamai is showing new edge technology innovations designed to
help television broadcasters and distributors deliver higher
performing and more secure services at IBC 2018 on booth 1.D35.
Akamai is showcasing its commitment to helping broadcasters
transition to OTT with edge services that provide the highest
levels of fidelity, agility, intelligence and security.
To arrange a meeting with an Akamai media or security expert at
IBC 2018 and see first-hand how its media delivery solutions can
help video service providers provide flawless, secure viewing
experiences on a global scale, please visit Akamai's IBC site.
About Akamai
Akamai secures and delivers digital
experiences for the world's largest companies. Akamai's intelligent
edge platform surrounds everything, from the enterprise to the
cloud, so customers and their businesses can be fast, smart, and
secure. Top brands globally rely on Akamai to help them realize
competitive advantage through agile solutions that extend the power
of their multi-cloud architectures. Akamai keeps decisions, apps
and experiences closer to users than anyone — and attacks and
threats far away. Akamai's portfolio of edge security, web and
mobile performance, enterprise access and video delivery solutions
is supported by unmatched customer service, analytics and 24/7/365
monitoring. To learn why the world's top brands trust Akamai, visit
www.akamai.com, blogs.akamai.com, or @Akamai on Twitter.
###
Akamai Statement Under the Private Securities Litigation
Reform Act
This release contains information about future
expectations, plans and prospects of Akamai's management that
constitute forward-looking statements for purposes of the safe
harbor provisions under The Private Securities Litigation Reform
Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of
various important factors including, but not limited to, failure of
the streaming market to develop as expected, inability of the
newly-introduced solutions to operate as expected or to address
intended market needs, inability to develop new solutions that meet
evolving market needs, a failure of Akamai's network
infrastructure, and other factors that are discussed in Akamai's
Annual Report on Form 10-K, quarterly reports on Form 10-Q, and
other documents periodically filed with the SEC.
Contacts:
|
|
Chris
Nicholson
|
Tom Barth
|
Media
Relations
|
Investor
Relations
|
617-444-2987
|
617-274-7130
|
cnichols@akamai.com
|
tbarth@akamai.com
|
View original content to download
multimedia:http://www.prnewswire.com/news-releases/akamai-unveils-solutions-at-ibc-2018-designed-to-mitigate-the-challenges-and-costs-of-cloud-computing-and-streaming-tv-for-broadcasters-300712033.html
SOURCE Akamai Technologies, Inc.