Contactless Technology Powers Fifty Percent of Purchases at 2018 FIFA World Cup Russia™
July 13 2018 - 5:00AM
Business Wire
Visa data shows that international travelers
from the United States and Mexico continue to lead in-stadium
purchases for foreign spenders at the FIFA World Cup™
Visa (NYSE: V), the Official Payment Services Partner of FIFA,
today released an analysis of spending inside the 2018 FIFA World
Cup Russia™ stadiums from the opening match on June 14 through the
semi-finals on July 11. The data highlights the increased consumer
adoption of innovative payment technology, as fifty percent of
purchases with Visa in tournament venues utilized contactless
transactions, including cards, mobile devices and wearables.
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For the 2018 FIFA World Cup Russia™, Visa
is the exclusive payment service in all stadiums where payment
cards are accepted. In-stadium, fans can pay with contactless Visa
credit and debit cards and mobile payment services at the more than
3,500 point-of-sale terminals and 1,000 mobile concessionaires that
have been equipped with the latest in payment innovation. (Photo:
Business Wire)
Visa cardholders on average spent 1,408 rubles (approximately
$23.00) per transaction inside the stadiums throughout the
tournament, with fans from Russia spending the most, followed by
United States and Mexico, respectively. The largest average
individual purchases were seen on in-stadium merchandise (4,200
rubles; approximately $68.00), Fan Fest merchandise (3,300 rubles;
approximately $53.00) and in-stadium food and beverage (800 rubles;
approximately $13.00).
“Visa’s sponsorships enable us to showcase the latest in payment
innovation on a global stage,” said Lynne Biggar, chief marketing
and communications officer, Visa Inc. “Visa cardholder spending
data during the FIFA World Cup™ illustrates the growth of
contactless payments in Russia and fans’ reliance on quick and
secure payments so that they can spend less time in line and more
time focused on the pitch.”
Of the 62 matches played at the 2018 FIFA World Cup Russia™ thus
far, the opening match between the host nation and Saudi Arabia at
Luzhniki Stadium had the highest payment volume, with fans spending
over 55 million rubles (approximately $900,000). Of the total spend
at the Opening Match, 69 percent came from Russian citizens and 31
percent came from non-Russian citizens.
“The Russian payment industry is undergoing a dynamic
transformation and has seen huge growth,” said Ekaterina Petelina,
country manager, Visa Russia. “Through our partnership with FIFA,
Visa is focused on providing fans in Russia with new ways to pay,
while advancing our business in market.”
Top Spending Nations
The ten countries whose fans spent the most inside the FIFA
World Cup™ stadiums on their Visa cards were as follows:
- Russia: 750 million rubles ($12
million)
- United States: 188 million rubles ($3
million)
- Mexico: 94 million rubles ($1.5
million)
- China: 67 million rubles ($1.1
million)
- Argentina: 41 million rubles
($700,000)
- Peru: 35 million rubles ($560,000)
- England: 34 million rubles
($550,000)
- Brazil: 28 million rubles
($500,000)
- Colombia: 26 million rubles
($420,000)
- Australia: 25 million rubles
($400,000)
In-Stadium Spending
The opening match on June 14 -- where fans from 123 countries
filled the stadium -- saw the highest volume of payment
transactions. The July 1 match between Russia and Spain saw the
second highest volume of transactions during the tournament.
On average, in-stadium transaction amount for all 62 matches was
1,168 rubles (approximately $19.00). Russian fans on average spent
1,090 rubles (approximately $18.00) on in-stadium purchases
throughout the FIFA World Cup™ while international guests attending
the tournament spent 1,915 rubles (approximately $31.00).
Top Stadium Purchase Volume
The five FIFA World Cup™ stadiums where fans spent the most on
their Visa cards include:
- Luzhniki (Moscow): 533 million rubles
($8.6 million)
- Saint Petersburg: 208 million rubles
($3.3 million)
- Samara: 125 million rubles ($2
million)
- Sochi: 117 million rubles ($1.9
million)
- Spartak (Moscow): 114 million rubles
($1.8 million)
Top Fan Fest Purchase Volume
The five FIFA World Cup™ Fan Fest watch party venues where fans
spent the most on their Visa cards include:
- Luzhniki (Moscow): 251 million rubles
($4 million)
- Saint Petersburg: 38 million rubles
($615,000)
- Kazan: 11 million rubles
($170,000)
- Samara 8.8 million rubles
($141,000)
- Sochi: 8.5 million rubles
($136,000)
Cashless from Kick-off to the Final Match
For the 2018 FIFA World Cup Russia™, Visa is the exclusive
payment service in all stadiums where payment cards are accepted.
In-stadium, fans can pay with contactless Visa credit and debit
cards and mobile payment services at the more than 3,500
point-of-sale terminals and 1,000 mobile concessionaires that have
been equipped with the latest in payment innovation.
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit About
Visa, visacorporate.tumblr.com and @VisaNews.
Visa Data: Transactions were analyzed on Visa cards, which were
made in 12 stadiums in 11 host cities of the 2018 FIFA World Cup™
for the period from June 14 to July 11, 2018, inclusive.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180713005025/en/
Visa Inc.Sheerin Salimishesalim@visa.com
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