NEW YORK, July 11, 2018 /PRNewswire/ -- sbe, the
leading lifestyle hospitality company, announced today an exclusive
partnership with specialty retailer Abercrombie & Fitch, a
division of Abercrombie & Fitch Co. (NYSE: ANF). The
partnership will integrate the iconic apparel brand with global sbe
properties through a series of bespoke co-branded events and pop-up
shops at selected properties. Additionally, members of the A&F
Club, the brand's loyalty program, will be rewarded with special
benefits across sbe's hotels, restaurants and entertainment
venues.
A&F and sbe are focused on creating unique experiences for
its customers and providing opportunities for its members and
guests to deepen their connection and loyalty through exclusive
events. The partnership will be brought to life in the coming
months through a series of events. The first of these events,
A&F's DO IT IN DENIM launch, took place at the Mondrian
Los Angeles. Attendees, including
A&F Club members, had the opportunity to see and try the
brand's new denim collection.
Throughout the partnership, guests at sbe hotels will also have
select access to Abercrombie & Fitch pop-up shops and exclusive
offers, while members of the A&F Club can enter to win VIP
access to grand openings and other cultural events at sbe
properties.
Sam Nazarian, Founder and CEO of
sbe: "We are honored to work with such an iconic brand. As global
brands targeting a similar customer, we align incredibly well and
we are excited to work with the A&F team. This partnership is
another important step in the growth of sbe and its innovative
cross-marketing outreach. We're thrilled to have A&F's 4.5
million+ club members join our network and we can't wait to welcome
Abercrombie & Fitch customers to our properties."
Stacia Andersen, Brand President of Abercrombie & Fitch said:
"We are excited to partner with sbe to bring unique experiences to
our shared target demographic. With its global presence, its
dedication to its guests, and its strong track record of creating
immersive experiences, sbe is a great fit for our brand and
together, we look forward to creating authentic, innovative events
for our customers."
Michele Caniato, Chief Brand
Officer at sbe, said: "Abercrombie & Fitch is an iconic
global brand and we are experts in the curation of lifestyle
experiences – by bringing our acclaimed companies together through
a strategic partnership built on shared values, we are able to
offer guests unparalleled experiences."
sbe excels in creating immersive guest experiences and has in
recent years developed an extensive partnership program, giving
guests the opportunity to engage with luxury and lifestyle brands
through unique services and amenities. Abercrombie & Fitch
joins a roster of other notable lifestyle brands that enhance the
guest experience at sbe properties, including LG Electronics, The
Lincoln Motor Company, Van Dutch Yachts, JetSmarter aviation, Evian
and LVMH Moët Hennessy Louis Vuitton SE beverages.
The hospitality group, founded by Sam
Nazarian in 2002, is distinguished for its 360-degree
lifestyle experience, offering guests and residents luxury at every
touchpoint on an around-the-clock basis. Amenities include day and
nightlife entertainment, award-winning dining, premium in-room
services and exquisite design.
About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a
privately-held, leading lifestyle hospitality company that
develops, manages and operates award-winning hotels, residences,
restaurants and nightclubs. Through exclusive partnerships with
cultural visionaries, sbe is devoted to creating
extraordinary experiences throughout its proprietary brands with a
commitment to authenticity, sophistication, mastery and innovation.
Following the acquisition of Morgans Hotel Group, the pioneer of
boutique lifestyle hotels, in partnership with The Yucaipa
Companies and Cain International (formerly Cain Hoy), sbe has an
unparalleled global portfolio which will see 25 hotels and over 170
global world-renowned culinary, nightlife and entertainment venues
by the end of 2018. The company is uniquely positioned to offer a
complete lifestyle experience - from nightlife, food & beverage
and entertainment to hotels and residences, and through its
innovative customer loyalty and rewards program, The Code, as well
as its award-winning international real estate development
subsidiary, Dakota Development - all of which
solidify sbe as the preeminent leader across
hospitality. The company's established and upcoming
hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel
& Residences, and The Originals. In
addition, sbe has the following internationally
acclaimed restaurants and lounges under subsidiary Disruptive
Restaurant Group: Katsuya by Chef Katsuya
Uechi, Umami Burger, Cleo by Chef Danny Elmaleh, Fi'lia by Michael Schwartz, Leynia and Diez & Seiz by
Chef José Icardi, Hyde Lounge, S Bar, Doheny Room Skybar, Bond, and
Privilege. To learn more, watch
sbe's #thisisbeyond video and
visit sbe.com.
About Abercrombie & Fitch
Abercrombie & Fitch, a division of Abercrombie & Fitch
Co. (NYSE: ANF) is a specialty retailer of high quality apparel and
accessories for men and women. For more than 125 years, the
iconic brand has outfitted innovators, explorers and entrepreneurs.
Today, it reflects the updated attitude of the 18 to 24-year old
customer, while remaining true to its heritage of creating expertly
crafted products with an effortless style.
Abercrombie & Fitch operates approximately 270 locations
worldwide as Q1 2018. It is the namesake brand of Abercrombie
& Fitch Co. The Company's other brands include abercrombie kids
and Hollister Co.
Media Relations
sbe:
sbecorporate@freuds.com
Phone: +44 (0) 20 3003 6519
Media Contact:
Ian Bailey
Abercrombie & Fitch
(614) 283-6192
Public_Relations@anfcorp.com
Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@anfcorp.com
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SOURCE sbe