Aon Risk Reward Challenge to highlight player
performance on most strategically challenging holes across regular
season
Winning player from PGA TOUR and LPGA will each win
$1 million prize
LONDON and
PONTE VEDRA BEACH, Florida and
DAYTONA BEACH, Florida,
July 9, 2018
/PRNewswire/ -- Aon plc (NYSE: AON), a leading global
professional services firm providing a broad range of risk,
retirement and health solutions, is pleased to announce a
multi-year partnership with the PGA TOUR and LPGA in the
first-of-its-kind Aon Risk Reward Challenge.
The season-long Aon Risk Reward Challenge will highlight
the world's best professional golfers as they tackle the most
strategically challenging holes across both the PGA TOUR and LPGA
schedules. The player from each Tour on top of the Aon leaderboard
at the end of the regular season will each receive $1 million in prize money.
As an Official Marketing Partner of both Tours, Aon
receives the following designations: the "Official Risk, Retirement
and Health Advisor of the PGA TOUR" and the "Official Professional
Services Firm of the LPGA."
"At Aon, we use proprietary data and analytics to advise
our clients and provide the insights they need to stay a step ahead
of the competition," said Greg
Case, Chief Executive Officer, Aon. "The same is true in
golf, where players must take calculated risks that improve their
performance. We are excited to showcase the best strategic decision
makers from across the world of golf through the Aon Risk Reward
Challenge."
The Aon Risk Reward Challenge will be brought to life
through a multi-platform strategy that includes broadcast
integration with CBS and Golf Channel, the use of PGA TOUR and LPGA
digital platforms, and the opportunity for Aon to bring clients and
colleagues inside the ropes with exclusive experiences and business
networking events around the world.
"We are extremely pleased to welcome Aon as our newest
Official Marketing Partner and to align with a globally respected
brand that we know will be a tremendous asset to our business,"
said PGA TOUR Commissioner Jay
Monahan. "The Aon Risk Reward Challenge is an authentic fit
for our sport that will resonate with players and fans while
providing Aon an intuitive way to reinforce how their firm creates
value for its clients."
The PGA TOUR and LPGA entered into a strategic alliance in
2016 designed to further promote the growth of golf. Aon will
collaborate with both Tours to create a season-long program that
spans the sport, and both Commissioners are hopeful that they will
continue to see examples of such collaboration.
"We are thrilled to welcome Aon to the LPGA family of
partners," said LPGA Commissioner Mike
Whan. "The Aon Risk Reward Challenge will bring an exciting
new season-long competition to our Tour with a very significant
$1 million prize for our winner. The
fact that Aon is providing equal prize money for the men (PGA TOUR)
and women (LPGA) has made a huge statement to our players, and we
couldn't be more appreciative."
Additional Details About the Aon Risk Reward
Challenge
- Click here to view the
official partnership launch video
- Click here to download
the Aon Risk Reward Challenge infographic
- Winners from each Tour will receive the Aon Trophy and
$1 million in prize money
- Aon Risk Reward Challenge will run across regular season
tournaments (28 PGA TOUR; 30 LPGA)
- CBS Sports (PGA TOUR) and Golf Channel (LPGA) are
official broadcast partners and the Aon Risk Reward Challenge will
be brought to life through feature segments including hole
flyovers, player interviews and on-air commentary
- Final details on scoring and the schedule of holes for
each Tour will be released later this year
- The Aon Risk Reward Challenge Leaderboard will highlight
player performance across the season
About Aon
Aon plc (NYSE:AON) is a
leading global professional services firm providing a broad range
of risk, retirement and health solutions. Our 50,000 colleagues in
120 countries empower results for clients by using proprietary data
and analytics to deliver insights that reduce volatility and
improve performance. Sign up for News Alerts
to get information instantly. Follow Aon on
Twitter and join the conversation on
LinkedIn.
About the LPGA
The LPGA is the
world's leading professional golf organization for women. Founded
in 1950 and headquartered in Daytona
Beach, Fla., the association celebrates a diverse and
storied membership with more than 2,300 members representing more
than 30 countries. With a vision to inspire, empower, educate and
entertain by showcasing the very best of women's golf, LPGA Tour
Professionals compete across the globe, while the Symetra Tour, the
official development and qualifying tour of the LPGA, consistently
produces a pipeline of talent ready for the world
stage. Additionally, LPGA Teaching and Club Professionals
directly impact the game through teaching, coaching and
management.
The LPGA demonstrates its dedication to the development of
the game through The LPGA Foundation. Since 1991, this charitable
organization has been committed to empowering and supporting girls
and women through developmental and humanitarian golf initiatives,
such as LPGA*USGA Girls Golf.
Follow the LPGA on its television home, Golf Channel, and
on the web via www.LPGA.com. Join the
social conversation at
www.facebook.com/lpga,
www.twitter.com/lpga and
www.youtube.com/lpgavideo, and on Instagram at
@lpga_tour.
About PGA TOUR
By showcasing golf's greatest players, the PGA TOUR engages,
inspires and positively impacts our fans, partners and communities
worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the
PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica,
Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members
on the PGA TOUR represent the world's best players, hailing from 27
countries (88 members are from outside the United States). Worldwide, PGA TOUR
tournaments are broadcast to more than 1 billion households in 226
countries and territories in 23 languages. Virtually all
tournaments are organized as non-profit organizations to maximize
charitable giving. In 2017, tournaments across all Tours generated
a record of more than $180 million
for local and national charitable organizations, bringing the
all-time total to $2.65
billion.
The PGA TOUR's web site is PGATOUR.COM, the
No. 1 site in golf, and the organization is headquartered in
Ponte Vedra Beach,
Florida.
For Aon media
inquiries:
Donna
Mirandola
+1
312-381-1532
donna.mirandola@aon.com
For LPGA media
inquiries:
Kelly
Schultz
+1
810-599-6492
Kelly.schultz@lpga.com
For PGA TOUR media
inquiries:
Mark Stevens
+1
904-861-5112
MarkStevens@pgatourhq.com
Photo -
https://mma.prnewswire.com/media/715645/PGA_Aon_LPGA_Logo.jpg
Video - https://www.youtube.com/watch?v=tHh9UI9urs4
Photo -
https://mma.prnewswire.com/media/715646/Infographic_Aon_Risk_Reward.jpg