DALLAS, June 28, 2018 /PRNewswire/ -- Southwest
Airlines Co. (NYSE: LUV) is partnering with rideshare company
Lyft, the fastest growing rideshare company in the U.S., to let
Customers catch a Lyft on the way to the airport! The enhancement
will offer Southwest Customers added convenience for transportation
to the airport through the Southwest Airlines mobile app for both
iOS and Android. Information for requesting a ride with Lyft
generally will appear in the mobile app within four hours of
Customer travel. The message encourages Customers to consider Lyft
rideshare service to travel to or from the airport—showing
Southwest Customers the time to airport and estimated cost of the
ride. Customers will begin seeing Lyft banners in the mobile app on
June 28 when Southwest releases the
update.
"At Southwest, we're always looking for innovative ways to
enhance our Customer Experience from the moment someone considers
travel to the moment they land at their destination," said
Ryan Green, Vice President and Chief
Marketing Officer. "Our new integration with Lyft aims to make this
particular part of the travel experience seamless by starting and
ending a Customer's journey with just a tap of a button."
In order to have the fully customized mobile app experience,
including awareness of rideshare opportunities with Lyft, Southwest
Customers must be logged into the mobile app with location
services turned on.
ABOUT SOUTHWEST AIRLINES CO.
In its 48th year of service, Dallas-based Southwest Airlines Co.
(NYSE: LUV) continues to differentiate itself from other air
carriers with exemplary Customer Service delivered by more than
57,000 Employees to a Customer base topping 120 million passengers
annually, in recent years. Southwest became the nation's largest
domestic air carrier in 2003 and maintains that ranking based on
the U.S. Department of Transportation's most recent reporting of
domestic originating passengers boarded. During peak travel
seasons, Southwest operates more than 4,000 weekday departures
among a network of 99 destinations in the
United States and 10 additional countries. Southwest has
announced its intention to sell tickets in 2018 for service to
Hawaii, subject to requisite
governmental approvals.
Southwest coined Transfarency® to describe its
purposed philosophy of treating Customers honestly and fairly, and
low fares actually staying low. Southwest is the only major U.S.
airline to offer bags fly free® to everyone (first
and second checked pieces of luggage, size and weight limits apply,
some carriers offer free checked bags on select routes or in
qualified circumstances), and there are no change fees, though fare
differences might apply.
As launch customer of the Boeing 737 MAX 8 in North America, the Company operates the
largest fleet in the world of Boeing aircraft, all of which are
equipped with satellite-based WiFi. Customers who connect to the
WiFi network may use their personal devices to view on-demand
movies and television shows, as well as nearly 20 channels of free,
live TV.
With a bold new look first unveiled in 2014, Southwest is
progressing through a multi-year refresh of its fleet to showcase
the carrier's Heart: a new logo, aircraft livery, interior
design featuring new seats, Employee-designed uniforms, and an
updated airport experience, all of which showcase a dedication of
Southwest Employees to connect Customers with what's important in
their lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic wherever the carrier serves. With 45
consecutive years of profitability, Southwest is one of the most
honored airlines in the world, known for a triple bottom line
approach that contributes to the carrier's performance and
productivity, the importance of its People and the communities they
serve, and an overall commitment to efficiency and the planet. The
2017 Southwest Airlines One Report can be found at
SouthwestOneReport.com.
Book Southwest Airlines' low fares online at Southwest
Airlines or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines Co.