CANNES, France, June 19, 2018 /PRNewswire/ -- FCB is off to
a strong start at this year's Cannes Lions International Festival
of Creativity, with the FCB Health Network being named "Healthcare
Network of the Year" for the first time ever.
This accolade is given annually and honors the "healthcare
network that obtains the most points" in both award wins and
shortlist entries across the Pharma and Health & Wellness
categories at Lions Health. Lions Health is the portion of the
Cannes Lions Festival dedicated to recognizing "creativity with the
power to change lives" by delivering the "insights, ideas, tools
and techniques that lead to life-changing outcomes."
The award builds on the strong winning streak for the FCB Health
Network, particularly Area 23, which includes the agency's recent
dominance at the 2018 Manny Awards. At the event, hosted by Med
Ad News, Area 23 made history by taking home all three top
titles at once – "Agency of the Year," "Most Creative Agency" and
"Most Admired Agency" – for the second year running.
Aside from securing one of the Festival's most coveted honors,
the FCB Health Network also won notable accolades during the Pharma
award ceremony. The list of winners comprises:
- "Healthcare Network of the Year" – FCB Health Network
- Silver – "Battle in the Bone" – Area 23
- Silver – "The World's Smallest Booth" – Area 23
- Silver – FCB Health – "5 Million Puffs"
- Bronze – FCB Health – "5 Million Puffs"
Commenting on the network's unprecedented success, Dana Maiman, chief executive officer and
president of FCB Health, attributed the award wins to FCB Health's
focus on innovation in the healthcare space.
"A few years ago, [FCB Health Chief Creative Officer]
Rich Levy and I set a goal for our
agencies to raise the bar creatively and develop the most
forward-thinking work that challenges norms. Our agencies have not
only met this goal – they've surpassed it, and continually set the
bar higher and higher for themselves. Our strong performance at
both the Manny Awards and now Cannes Lions speaks to level of
unbeatable talent and caliber of work within the network as a
whole, and I am so proud to be a part of it."
Rich Levy was onstage with his
team to receive one of the evening's top honors. He remarked:
"Winning 'Healthcare Network of the Year' is a dream for us. It's
surreal. Our aim as a network at FCB Health has always been to
create the most impactful, inventive and boundary-breaking work for
our clients, and to try to transform healthcare advertising in some
way – to leave it better than we found it. This honor would not be
possible without my partner, Dana, as well the rockstar pioneers at
our 17 FCB Health Network agencies across the globe.
Congratulations to all of our teams on this incredible
recognition."
Collectively, the FCB Network notched four Lions on day one,
made up of three Silver and one Bronze. Refer to the list below for
full information on each win:
Cannes Lions – Pharma
Award
|
Office
|
Campaign
Title
|
Client/Brand
|
Category/Media
|
SILVER
|
Area 23
|
Battle in the
Bone
|
Bayer
Pharmaceuticals,
Inc.
|
Pharma –
Regulated
|
SILVER
|
Area 23
|
The World's
Smallest Booth
|
Eli Lilly and
Company
|
Pharma –
Regulated
|
SILVER
|
FCB Health
|
5 Million Puffs
(Kitchen, Living
Room, Garage)
|
Boehringer
Ingelheim
|
Pharma –
Regulated
|
BRONZE
|
FCB Health
|
5 Million Puffs
(Kitchen, Living
Room, Garage)
|
Boehringer
Ingelheim
|
Pharma –
Regulated:
Healthcare Professional
|
About FCB Health
FCB Health is one of the world's most
awarded communications networks, focused on creating game-changing
marketing solutions for consumers, patients and healthcare
professionals. With specialized units covering a wide range of
wellness practices, FCB Health employs more than 1,500 people
across an extensive global network, delivering multichannel
capabilities that include DTC and HCP communications, professional
education, branding, scientific services, strategic planning and
media services. Its integrated agency offering includes Area 23,
Neon, FCBCure, FCB Halesway, ICC, ProHealth, Hudson Global, Trio,
Mosaic Group, FCBVio, BX – the Branding Experience Group, and
Studio Rx. The FCB Health network was named "Agency of the Year"
by Med Ad News in 2006, 2009, 2015 and 2017, and
by Medical Marketing & Media in 2007, 2010,
2015 and 2017. In seven of the past eight years, an FCB Health
company has received "Most Creative Agency" honors, and its Area 23
unit was named "Healthcare Agency of the Year" in 2017 by Cannes
Lions, the world's preeminent annual creative awards festival.
About FCB Global
FCB (Foote, Cone & Belding) is a
global, fully integrated marketing communications company with a
heritage of creativity and success dating from 1873. Based on a
deeply developed understanding of diversified local markets and
global cultures, FCB focuses on creating "Never Finished" campaign
ideas for clients that reflect a deep understanding of the brand's
past, a respect for the present and an anticipation of the future
potential. With more than 8,000 people in 109 operations in 80
countries, the company is part of the Interpublic Group of
Companies (NYSE: IPG). Learn more at and follow us on Twitter and
Instagram (@FCBglobal) and Facebook (FCB Global).
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SOURCE FCB Health