IPG Hosts Eighth Annual IPG Women's Breakfast at Cannes Festival of Creativity
June 15 2018 - 9:46AM
Gloria Steinem, Tarana Burke and Ibtihaj Muhammad
Featured
Program Includes Focus on 'Sheroes' Who Have Changed the
World
New York, NY - June 15, 2018 - Interpublic Group
(NYSE: IPG) announced today that the company will host its eighth
annual breakfast at Cannes this year. The 2018 program "Women at
Work" celebrates "sheroes" who have changed the world through their
excellence, perseverance and passion.
The program will be hosted by Michael Roth,
Chairman and CEO, IPG, and will be introduced by Gail Heimann,
President of Weber Shandwick, IPG's leading global public relations
firm; Weber Shandwick worked with client Mattel to launch the
"Shero" line of Barbies. The "Shero" concept shines a light on
empowering role models who inspire girls. Heimann will be joined on
stage by Fencing Champion Ibtihaj Muhammad, the first
Muslim-American female athlete to medal at the Olympics, and one of
the models for the Shero dolls.
The program will also include an "Inclusive
Innovation" panel featuring female founders from the Cannes
Start-up Academy with R/GA, highlighting the knowledge exchange
that can occur between early-stage companies and the world's
leading agencies and brands. The program will also feature Jessica
Bennett, Gender Editor at The New York Times, who will present
findings on the use of diverse imagery in media in a conversation
called "You Can't Be What You Can't See."
IPG's program will conclude with a newsmaker
interview, featuring Gloria Steinem, Writer, Lecturer, Political
Activist, and Feminist Organizer, with Tarana Burke, Civil Rights
Activist and Founder, #MeToo. The BBC's Zeinab Badawi will moderate
the discussion.
"This year, at IPG's Cannes breakfast, we
celebrate sheroes who have changed the world through their
outstanding accomplishments plus their perseverance and passion,"
noted Michael Roth, Chairman and CEO, IPG. "These are women who
have broken through cultural, racial and gender stereotypes, who
have helped stamp out bias and establish new norms. Through their
accomplishments and our own work, we can more fully understand the
role of our industry in helping to establish cultural norms through
the work that we do as we strive to ensure that all women are
included and represented both in the creation of our work and what
we produce for the marketplace," he continued.
"We are at an inflection point for our industry.
There is potential for substantive progress thanks to efforts like
Times Up Advertising and the #MeToo movement," commented Heide
Gardner, Senior Vice President, Chief Diversity and Inclusion
Officer, IPG. "We want to ensure that our industry is well-informed
so that we can take proactive steps to ensure no one from a diverse
background - male or female - is left behind. Last year we
presented global research showing that only straight White women
from the US see gender as their primary marker of identity and that
there was a relationship between intersectional identities and
perceptions about feeling included in women's initiatives and
benefitting from them. Gloria and Tarana not only bring
multidimensional perspectives on the history of feminism and civil
rights movements, but also on what is in motion today and views on
what needs to happen," she continued.
The sheroes featured in "Women at Work" have
launched new technologies, advanced journalistic excellence,
prevailed in athletic competition and led activist movements that
have changed the world. These sheroes exemplify the impact of women
everywhere and inspire advertisers, marketers and media to re-think
common monolithic portrayals of women, embrace the value of their
diversity, recognize the power of imagery and celebrate what is
possible by encouraging all women to be sheroes.
# # #
About Interpublic
Interpublic is one of the world's leading
organizations of advertising agencies and marketing services
companies. Major global brands include Craft, FCB (Foote, Cone
& Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton,
MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon,
R/GA, UM and Weber Shandwick. Other leading brands include Avrett
Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill
Holliday, ID Media and The Martin Agency. For more information,
please visit www.interpublic.com.
# # #
Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: INTERPUBLIC GROUP OF COMPANIES, INC. via
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