SKECHERS Named Men’s and Kids’ Brand of the Year at the Drapers Footwear Awards
June 11 2018 - 4:00AM
Business Wire
SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company
has been named Mainstream Men’s Brand of the Year and Kids’ Brand
of the Year at the 2018 Drapers Footwear Awards in London.
“SKECHERS started as a men's brand and has the most innovative
kids shoes in the business, so to be recognized by Drapers for
these two important categories within our business is a testament
to the strength of our product, marketing and partners,” commented
Peter Youell, Managing Director of SKECHERS U.K. and Ireland.
“Having received an award earlier this year for our women's
footwear, this completes the picture across our entire range and
shines a light on the growing need and want for our stylish
footwear that doesn't compromise on comfort.”
SKECHERS was also awarded as Ladies’ Footwear Brand of the Year
and Leader In Customer Service during the 2018 Footwear Industry
Awards in February.
“These awards are thanks to the support from our amazing
SKECHERS retail partners who have helped make the UK our largest
market in Europe that continues to grow year after year,” added
Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “To be
recognized across multiple categories illustrates the incredible
demand for Skechers. We’re excited for the return of our original
Skechers D’Lites collection, which has expanded the brand to new
accounts and consumers across the region, for the growth in our
men’s and women’s streetwear, and for all the lights on our kids’
shoes.”
The Drapers Footwear Awards recognize and celebrate outstanding
performance, innovation and creativity among retailers, brands and
individuals in this fast-paced sector. The prestigious award
ceremony was held on June 5th at the Grosvenor House Hotel in
London, and is supported by the British Footwear Association
(BFA).
SKECHERS offers two distinct footwear categories: a lifestyle
division which offers comfort-focused, trend-right product for men,
women and kids, and the Skechers Performance Division for elite
athletes and sports enthusiasts.
Celebrity product endorsees for Skechers' collections include
actress Kelly Brook, multi-award winning singer Camila Cabello,
boxing great Sugar Ray Leonard, and baseball slugger David “Big
Papi” Ortiz. The Company’s Skechers Performance Division
ambassadors include elite marathon champion and Boston Marathon
winner Meb Keflezighi, and a team of pro golfers that include Matt
Kuchar, Brooke Henderson and Scotland’s Colin Montgomerie.
About Skechers USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United
States and over 170 countries and territories worldwide via
department and specialty stores, 2,651 SKECHERS Company-owned
and third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners
in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more
information, please visit skechers.com and follow us
on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA), or in the UK at Facebook
(facebook.com/SKECHERSUK/) and Twitter
(twitter.com/SKECHERS_UK).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2017 and its quarterly report on
Form 10-Q for the three months ended March 31, 2018. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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Skechers UKWill Cheung, +441707655955willch@eu.skechers.com
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