Star Wars: Force for Change to Donate up to $1
Million to Support UNICEF
Disney store Offers ‘Roar in Store’ Discount on
all Star Wars Products to Celebrate Star Wars Day
Lucasfilm and Star Wars: Force for Change today announced
Roar For Change, a global challenge in support of UNICEF.
The initiative invites fans and families to share their own version
of Chewbacca’s iconic roar. For each public post, like, or share on
Facebook, Instagram, or Twitter that includes #RoarForChange
between May 3-25, 2018, Star Wars: Force for Change U.S. will
donate $1 to UNICEF USA, up to $1 million. Funds will be used to
support UNICEF’s lifesaving work for children around the world.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180503005812/en/
From May 3-25, 2018, @StarWars
#ForceForChange will donate $1 (up to $1 million) to UNICEF USA for
every like, share, or post on Facebook, Instagram, or Twitter using
#RoarForChange. (Photo: Business Wire)
“Every year, May 4th has seen fans across the globe become
Forces for Change and rally around good causes,” said Paul Gainer,
Head of Disney Consumer Products Commercialization. “This year, as
part of the countdown to the launch of Solo: A Star Wars Story,
we’re giving them a fun way to support UNICEF while celebrating
Han’s legendary sidekick Chewbacca, and his iconic roar, which is
almost as recognizable as the Wookiee warrior himself.”
Fans can share their best Chewbacca impersonation, don Hasbro’s
Electronic Chewbacca mask, or create a Dubsmash using one of
Chewbacca’s best-known roars from the Star Wars saga, which will be
hosted on the app’s homepage for the duration of the campaign.
The initiative kicked off with a video featuring the cast of
Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the
set of the new movie, which hits theaters on May 25.
“Chewbacca may not always have the best temperament but beneath
the gruff exterior is a heart of gold,” said director Ron Howard in
the launch video. “That’s why he’s challenging you to Roar for
Change.”
Fans and families attending Disneyland After Dark: Star Wars
Nite on May 3rd will also be invited to join the celebration during
the park-wide exclusive event. Additionally, on May 4th, guests at
the Disney store in San Francisco will have the chance to meet
Chewbacca and roar alongside the legend himself, and from May 4-6,
fans that roar and post on social media in Disney store locations
nationwide using #RoarForChange will receive 10% off their Star
Wars purchase.1
Partners from across the Star Wars galaxy have joined
forces to celebrate the initiative. LEGO is taking to the streets
of New York with the first-ever Brick Millennium Falcon pedicab to
promote Roar For Change and give fans the chance to roar alongside
Chewbacca himself in Bryant Park on May 4th. Hasbro and Funko each
met the challenge to Roar For Change and created celebratory videos
to help unlock the donation to UNICEF.
Star Wars: Force for Change, a charitable initiative from
Lucasfilm and Disney, harnesses the strength of Star Wars to
empower and improve the lives of children around the world. Since
2014, when it was inspired by Star Wars fans, Star Wars: Force for
Change has raised over $16 million to date for charitable causes
around the world.
Nearly one in four children worldwide are severely malnourished.
UNICEF is working in 190 countries and territories to defend
children’s rights and, among other issues, help address
malnutrition. On behalf of Star Wars: Force for Change, funds
unlocked through this campaign will help UNICEF to provide
Ready-to-Use Therapeutic Food packets to children suffering from
malnutrition, helping them to have a chance at a brighter
future.
“We are thrilled to team up with Star Wars: Force for Change and
Chewbacca to help improve the lives of malnourished children around
the world. It’s incredible to see Star Wars fans rally around the
spirit of Chewbacca and UNICEF’s lifesaving mission. Together, we
can protect all that is good in a galaxy not so far away,” said
Rajesh Anandan, Senior Vice President of UNICEF Ventures, UNICEF
USA.
Join the #RoarForChange challenge and view the launch video
HERE.
Learn more about the campaign at ForceForChange.com.
*Campaign hashtags
include:#RoarForChange#RugirParaMudar#RugePorElCambio
ABOUT STAR WARS: FORCE FOR
CHANGE
Star Wars: Force for Change, a charitable initiative from
Lucasfilm and Disney, harnesses the strength of Star Wars to
empower and improve the lives of children around the world. Since
2014, it was inspired by Star Wars fans, and the countless hours
they have dedicated to philanthropy over the past four decades. To
date, over $16 million has been raised for charitable causes around
the world on behalf of Star Wars: Force for Change. With a bright
future ahead, and new Star Wars stories to be told, Force for
Change aims to continue collaborating with causes and encouraging
others to be forces for change in their own community. To learn
more, please visit ForceForChange.com.
ABOUT SOLO: A STAR WARS
STORY
Board the Millennium Falcon and journey to a galaxy far, far
away in Solo: A Star Wars Story, an all-new adventure with the most
beloved scoundrel in the galaxy. Through a series of
daring escapades deep within a dark and dangerous criminal
underworld, Han Solo befriends his mighty future copilot Chewbacca
and meets the notorious gambler Lando Calrissian, in a journey that
will set the course of one of the Star Wars saga’s most
unlikely heroes.
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke,
Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas
Suotamo, and Paul Bettany.
Ron Howard directs Solo: A Star Wars Story, and Kathleen
Kennedy, Allison Shearmur, and Simon Emanuel are the producers.
Lawrence Kasdan, Jason McGatlin, Phil Lord, and Christopher Miller
serve as executive producers. Jonathan Kasdan & Lawrence Kasdan
wrote the screenplay. Solo: A Star Wars Story opens in U.S.
theaters on May 25, 2018.
ABOUT UNICEF
UNICEF saves and protects the world’s most vulnerable children,
working to ensure child rights and providing health care,
immunizations, nutrition, access to safe water and sanitation
services, basic education, protection, and emergency relief.
Through their work in over 190 countries, UNICEF has helped save
more children’s lives than any other humanitarian organization.
Lucasfilm, STAR WARS, and related properties are
trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
UNICEF does not endorse any company, brand, product, or
service.
1 * Offer excludes: Disney Theme Park Passes, DVDs, Blu-ray™,
CDs, Video Games, Books, Art & Collectibles, D23 Memberships,
D23 Merchandise, gift cards or certificates. Offer cannot be
combined with any other offer or discount . Offer subject to
restrictions and change without notice. Void where prohibited.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180503005812/en/
Media ContactsDisney Parks, Experiences and Consumer
ProductsJoss
Hastings818-934-5635joss.hastings@disney.comorMonica
Fernandez818-544-0378monica.c.fernandez@disney.com
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