HOKA ONE ONE Announces Special Edition Collection for Outdoor Voices
April 25 2018 - 9:00AM
Business Wire
The performance running footwear brand launches
a special edition of the Clifton 4 in partnership with the active
lifestyle brand Outdoor Voices
HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK),
has announced its partnership with active lifestyle brand Outdoor
Voices to create an innovative footwear collection featuring the
Clifton 4 style for Spring 2018. The collection will be available
exclusively at Outdoor Voices’ retail stores, as well as
hokaoneone.com and outdoorvoices.com, starting April 25.
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Photo Credit: Adam Kingman
The collection marks the first collaboration for HOKA and
Outdoor Voices. Featuring the Clifton 4 — a beloved style from
HOKA’s award winning Clifton line of lightweight, well-cushioned
running shoes — it comes in three tonal color updates, inspired by
the colors in Outdoor Voices’ newly released Running
Collection.
“We are thrilled to partner with Outdoor Voices to introduce a
special edition Clifton 4 collection that will tie together
performance-based and active lifestyle brands,” said Gretchen
Weimer, Vice President of Product at HOKA ONE ONE. “The HOKA and
Outdoor Voices collection reflects the growing popularity of
versatile footwear that blends athletic performance with everyday
lifestyle.”
The HOKA and Outdoor Voices special edition Clifton 4 will
retail for $140. The collection will be available in pale blush and
mist green colorways for women and midnight navy for both women and
men.
“Running is a key part of my daily routine.” said Tyler Haney,
Outdoor Voices’ Founder and CEO. “HOKA makes my favorite shoe to
run in, and it’s been exciting to work together to bring our first
collaboration to life — and to give our customers their first
opportunity to wear head-to-toe OV.”
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand
in the world. Two life-long runners launched HOKA in 2009, after
years spent handcrafting and shaping lightweight shoes with
extra-thick midsoles. Initially embraced by ultrarunners because of
their enhanced cushioning and inherent stability, HOKA now offers
shoes for all types of athletes who enjoy the unique ride the shoes
provide. For more information visit hokaoneone.com or follow
@hokaoneone #hokaoneone.
About Outdoor Voices
Outdoor Voices is an active lifestyle brand that makes Technical
Apparel for Recreation. Founded on the belief that exercise doesn’t
have to be defined by performance and competition, the brand
celebrates approaching activity with humor, and delight. Outdoor
Voices is Headquartered in Austin, TX, with retail locations and a
growing community of recreationalists nationwide.
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HOKA Media ContactsMartha
GarciaMartha.Garcia@deckers.comorDKCHOKA@dkcnews.com
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