NIKE, Inc. Acquires Computer Vision Leader Invertex
April 09 2018 - 4:30PM
Business Wire
Strengthening Digital Capabilities and Talent,
Accelerates Consumer Direct Offense Strategy
NIKE, Inc. (NYSE: NKE) today announced it has acquired
Invertex Ltd., a leading computer vision firm based in Tel
Aviv, Israel, as it continues to strengthen its digital
technology and talent as part of its Consumer Direct Offense.
The team will focus on building
groundbreaking innovations to help Nike serve millions
of members around the globe.
“The acquisition of Invertex will deepen our bench of digital
talent and further our capabilities in computer
vision and artificial intelligence as we create the most
compelling Nike Consumer Experience at every touchpoint,"
commented Nike Chief Digital Officer, Adam Sussman.
David Bleicher, CEO of Invertex, commented: “Nike’s connection
to and understanding of their consumer is unsurpassed and we look
forward to joining their team to help drive the Consumer Direct
Offense.”
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180409006395/en/
NIKE, Inc.Media ContactGreg
Rossiter, 503-671-2682orInvestor
ContactNitesh Sharan, 503-532-2828
Nike (NYSE:NKE)
Historical Stock Chart
From Aug 2024 to Sep 2024
Nike (NYSE:NKE)
Historical Stock Chart
From Sep 2023 to Sep 2024