“THE BET SOCIAL AWARDS” Owned Social
February 14 2018 - 4:13PM
Business Wire
RISING AS THE #1 MOST SOCIAL CABLE SPECIAL
OF FEBRUARY 2018*
---
THE INAUGURAL AWARDS SHOW IS NOW THE #1
CABLE SPECIAL OF CY18 AMONG AFRICAN-AMERICAN MILLENIALS
18-34**
---
THE BET IT GIRLS’ PARTICIPATION AT “THE BET
SOCIAL AWARDS” WEEKEND GARNERED A TOTAL 133.4MM IMPRESSION ACROSS TWITTER AND
INSTAGRAM***
The live premiere of the "THE BET SOCIAL AWARDS" on
Sunday, February 11 owned social, with over 16 million impressions
on Facebook, Twitter and Instagram. Rising as the #1 most social
cable special of February 2018, the inaugural awards show had the
millennial audience on lock on all screens making it the #1 cable
special of CY 18 for African-American millennials 18-34**.
Additionally, “THE BET SOCIAL AWARDS” garnered 2.2MM video
views across BET’s social platforms.* Hosted by Michael
Blackson “THE BET SOCIAL AWARDS” delivered a night
packed with thrilling performances and unforgettable moments from
Erykah Badu, Tony Rock, Justin Combs, Amanda Seales, DC Young
Fly, Reginae Carter, YFN Lucci, Symone Sanders, Kash Doll, Blame it
on Kway, Lala SizaHands, Amara La Negra, Jess Hilarious
and many more. Executive produced by Mike Epps, this
first-of-its-kind awards show celebrated all things social media
over the past year.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180214006376/en/
The BET Social Awards host Michael
Blackson hits the stage at Tyler Perry Studio on February 11, 2018
in Atlanta, Georgia. (Photo by Bennett Raglin/Getty Images for
BET)
The high-energy social media celebration was a top trending
topic for the entirety of the show surging on all social media
platforms. The BET It Girls: Jasmine Luv, Leomie
Anderson, Sandra Lambeck and Jasmin Brown gave
viewers and all-access pass to “THE BET SOCIAL AWARDS”
weekend garnering a total of 133.4MM
Impressions across Twitter and Instagram***. The BET It
Girls took their followers into ultimate VIP adventures through
Atlanta culminating with a full 360 degree Facebook LIVE look at
“THE BET SOCIAL AWARDS”. Additionally, after Amanda
Seale’s #BlackGirlMagic spoken word performance, there was a
257% spike in searches for “Black Girl Magic” on Google and
Youtube.com.
On Desktop and Mobile web, “THE BET SOCIAL AWARDS” gained
+179% growth in Video Views vs. same time period last year.
Including the BET App and OTT, Video Views experienced a +84%
increase vs. same time period last year. (Source: Adobe Analytics,
Social Awards, Same Day (Sunday): 2/11/18 vs. 2/12/17).
In case you missed the show or a few seconds during the LIVE
telecast due to equipment failure that got quickly resolved, watch
all the must see moments now at BET.com/Social and on social
platforms by following the hashtag #BETSocialAwards.
For a list of winners, performances and must-see moments visit
www.bet.com/Social. Join the conversation on all social media
platforms by using the hashtag: #BETSocialAwards.
Produced by BET Networks, “THE BET SOCIAL
AWARDS” was executive produced by Mike Epps, Kyra Robinson
and Eric Conte.
*(Source: Tubular Labs and Twitter Analytics, published videos
2/10-2/13/18)
**(Source: Linear- Nielsen. Live + Same Day. Measurement
Period(s): CY18: 1/1/18-2/11/18 and BET Social Awards’18 premiere
on 2/11/18 (vs. Prior 4 Weeks). Specials stat includes specials
only. Ranked on Impressions (000)s. | Social- Nielsen Social
Content Ratings. Specials only. 2017-18 Season (9/25/17-2/11/18).
Ranked on Total Social Media Interactions.)
***(source: Obvious.ly. Twitter + Instagram Campaign over 4-day
period: 2/9-2/12/18).
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B ),
is the nation's leading provider of quality entertainment, music,
news and public affairs television programming for the
African-American audience. The primary BET channel is in nearly 85
million households and can be seen in the United States, Canada,
the Caribbean, the United Kingdom, sub-Saharan Africa, France and
South Korea. BET is the dominant African-American consumer brand
with a diverse group of business extensions including BET.com, a
leading Internet destination for Black entertainment, music,
culture, and news; BET HER (formerly CENTRIC), a 24-hour
entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET
Networks around the globe.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180214006376/en/
BET NetworksLuis Defrank,
212-205-3156Luis.Defrank@bet.netorGiovanna Desselle,
310-481-3872Giovanna.Desselle@bet.net
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