LOS ANGELES, Jan. 18, 2018 /PRNewswire/ -- Ahead of the
60th Annual GRAMMY Awards® on January 28th the Recording Academy™,
the world's leading society of music professionals, today announced
its collaboration on a branding engagement with Siegel+Gale.
Though best known for the annual GRAMMY Awards, the Recording
Academy strives year-round to advance artistic and technical
excellence, works to ensure a vital and free creative environment
and acts as an advocate on behalf of music and its makers through a
wide range of programs administered by various sub-brands and
affiliates. Over the course of its history, the Recording Academy
has established itself as the preeminent arts advocacy and outreach
organization in the United States.
As part of the engagement, Siegel+Gale refreshed the visual
identity to build equity for the master brand and create visual
connectivity across the Recording Academy's portfolio.
By introducing color and rendering the gramophone in both
static and animated form, the new logo illustrates the variety of
music genres and music creators the Recording Academy advocates on
behalf of. In its pure graphic form, the gramophone remains the
core identifier for the GRAMMY Awards and the Recording
Academy's programs. When animated, the logotype adapts the
width of its letters to the sound and rhythm of music it
is paired with. The various renderings of the gramophone serve
as the foundation for a modern visual identity that is as dynamic
as the music it is designed to represent.
"The Recording Academy has always been a catalyst for progress
in a constantly changing industry," said Matthias Mencke, Group Creative Director at
Siegel+Gale. "But their previous identity no longer reflected the
totality of their mission. The new logo elevates the Recording
Academy's visual presence as the organization evolves to
serve new generations of music creators and fans. Depicting
the gramophone in all angles and various colors is a modern
interpretation of the many facets of music. As a consistent
graphic language that ties all communications together,
the new identity system alludes to the role music plays as a
cultural fabric that brings people together."
"For six decades, the Recording Academy has worked to protect
music and its creators through an expanding portfolio of programs
and initiatives, which led to a varied mix of unstructured uses for
our logos, and an inconsistent brand image. As we evolved, we
recognized that some audiences weren't clear about all that the
Academy represents, and all of the meaningful work we do throughout
the industry," said Evan Greene,
Chief Marketing Officer of the Recording Academy. "With
Siegel+Gale, we created a unified look and feel, centered on our
trademark gramophone icon to give a visual through-line that helps
identify and distinguish Academy-related programs and activities.
We couldn't be more pleased with the results."
About Siegel+Gale
Siegel+Gale
(www.siegelgale.com) is a global brand strategy,
design and experience firm. Using facts, intuition and creativity,
we blend science with art, unlocking the power of simplicity to
help organizations realize their full potential. Since 1969,
Siegel+Gale has championed simplicity for leading corporations,
nonprofits and government organizations worldwide. We have offices
in New York, Los Angeles, San
Francisco, London,
Dubai and Shanghai, but we're willing to fly just about
anywhere. We're also not alone. As part of the DAS Group of
Companies, we have strong partners all around the world.
About the DAS Group of Companies
The DAS
Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), is a global group of marketing services
companies. DAS includes over 200 companies in the following
marketing disciplines: specialty, PR, healthcare, CRM, events,
promotional marketing, branding and research. Operating through a
combination of networks and regional organizations, DAS serves
international, regional, national and local clients through more
than 700 offices in 71 countries.
About the Recording Academy
The Recording
Academy represents the voices of performers, songwriters,
producers, engineers, and all music professionals. Dedicated to
ensuring the recording arts remain a thriving part of our shared
cultural heritage, the Academy honors music's history while
investing in its future through the GRAMMY Museum®,
advocates on behalf of music creators, supports music people in
times of need through MusiCares® and celebrates artistic
excellence through the GRAMMY Awards—music's only peer-recognized
accolade and highest achievement. As the world's leading society of
music professionals, we work year-round to foster a more inspiring
world for creators.
Contact:
Molly
Muldoon
Associate Public Relations Director, Siegel+Gale
mmuldoon@siegelgale.com
1.212.453.0491
Lourdes Lopez
Sr. Director Marketing Communications, Recording Academy
lourdesl@grammy.com
1.310.581.8770
View original content with
multimedia:http://www.prnewswire.com/news-releases/recording-academy-partners-with-siegelgale-on-refreshed-visual-identity-300584270.html
SOURCE Siegel+Gale