SANTA CLARA, Calif.,
Jan. 18, 2018 /PRNewswire/ -- Move,
Inc. today released new consumer research and insight from the team
behind RealsuiteSM, its new brand and business solutions
platform for real estate professionals that underscores the
importance of finding the right balance between personalization and
automation in serving today's clients.
The white paper, titled Shift Happens: How to capture,
communicate and close in today's "on demand" world, puts
today's best practices under the microscope, revealing new
perspective around buyer and seller expectations at each stage in
the journey. It also uncovers stark realities about some of
the most common practices within the customer lifecycle, making the
case that business-as-usual in today's market is anything
but. To download the white paper, visit
www.realsuite.io/research.
The proprietary insight combines the findings from two research
initiatives conducted in 2017 among nationally representative
samples of consumers who purchased or sold a home, were currently
searching for a new home, or submitted an inquiry on realtor.com,
together with data and case studies from business, industry and
academia.
Among the insights:
- Just 14 percent of consumers are likely to respond to a
communication they perceive to be an automated reply
- Three of the top five qualifiers consumers use when selecting
an agent cannot be replaced by technology
- Consumers want more transparency every step of the way, and
three out of four buyers want an online system to track the
offer-to-close process
- Agents' insider knowledge such as upcoming assessments, HOA
fees and neighborhood detail is just as critical to buyers as
pricing trends, recent sales and days on market
"This is a critical time for real estate professionals," said
Luke Glass, executive vice
president, industry platforms for Move, which also operates leading
online real estate destination realtor.com® under a perpetual
license from the National Association of Realtors®. "The
emergence of technology and automation onto the scene has greatly
improved the real estate process in some ways, yet these findings
reveal that many agents are failing to leverage technology or to
use it properly at key points along the journey, to the detriment
of the agent-client relationship."
At the same time, the research also underscores that the agent's
personal knowledge and touch remains a vital and irreplaceable part
of the process. Together, the insights present the case for
incorporating technology with personalized service, in order to
meet the bar of consumer expectation and deliver optimal value.
"Finding the right balance between automation and
personalization is critical to an agent's ability to deliver an
exceptional experience, yield more closed business and bring more
repeat and referral business into the pipeline," said Glass. The
"RealsuiteSM platform offers a single solution to help
them with this balance and empower them to spend more time with
their clients, doing what they do best."
Move has owned or operated some of the best-known professional
software brands in the real estate industry including Top Producer,
FiveStreet and Reesio and has aligned with leading SaaS providers
for increasingly seamless productivity offerings over the years. In
2016, Move set a new benchmark in end-to-end technology services by
forging lead-to-commission integrations linking lead routing and
response, CRM, transaction management, forms, esignature software
and accounting systems. Move unveiled the
RealsuiteSM platform and beta experience in the
fall of 2017, and currently has more than 1,100 beta participants.
For more information about RealsuiteSM, visit
www.realsuite.io.
About Move, Inc.
Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX:
NWS, NWSLV], provides unsurpassed real estate information, tools
and professional expertise across a family of websites and mobile
experiences for consumers and real estate professionals. The
Move network includes realtor.com® as well as Doorsteps®,
Moving.com™ and SeniorHousingNet℠, and offers a complete
solution of software products and services to help real estate
professionals serve their clients and grow their businesses in a
digital world.
Media contact: Christie Farrell,
Christie.farrell@move.com
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SOURCE Move, Inc.