DENVER, Jan. 5, 2018
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) is now
accepting applications for the 2018 installment of its Reading
Rewards program. Chipotle Reading Rewards are bookmarks that
include free kid's meal cards for younger readers, or
buy-one-get-one free entrée cards for teen readers. Educators and
librarians may apply for Reading Rewards on behalf of their school
or library at chipotle.com/reading through Feb. 28.
"At Chipotle we're not just passionate about feeding the
communities we serve, but also feeding young minds," said
Chris Arnold, communications
director at Chipotle. "Through the Reading Rewards program, we can
help fuel an enthusiasm for reading and are pleased to supply
teachers and librarians with the resources needed to encourage that
passion."
The Chipotle Reading Rewards programs offers incentives for
teachers' and librarians' existing reading programs across the
country, or provides schools and libraries with turnkey resources,
developed by teachers, to start a new reading program.
Last year, Chipotle rewarded 2.2 million readers with Reading
Rewards and partnered with more than 6,000 schools and libraries.
In 2018, Chipotle plans to expand the program, donating three
million Reading Rewards.
Applications are reviewed and granted the second week in March
and Reading Rewards are distributed by the end of March. Educators
have the freedom to use these rewards as they see fit to promote
literacy at their school or library.
To apply for the Chipotle Reading Rewards program, teachers and
librarians can visit chipotle.com/reading. Each school or library
may only apply for Chipotle Reading Rewards once per calendar year.
Applicants should be prepared to use a valid school or library
email address and request the cards to ship directly to the school
or library district.
ABOUT CHIPOTLE
Steve
Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using real, whole
ingredients, and is the only national restaurant brand that
prepares its food using no added colors, flavors or other
industrial additives typically found in fast food. Chipotle opened
with a single restaurant in Denver
in 1993 and now operates more than 2,350 restaurants. For more
information, visit chipotle.com.
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SOURCE Chipotle Mexican Grill