Lucktastic Live and Hasbro to Host MONOPOLY Themed Game Show Event in the Madison Square Garden Plaza on January 5th at 2:45...
January 04 2018 - 9:00AM
Lucktastic, a pure play, free app and entertainment destination
that is reimagining winning experiences, rewards and discovery,
together with Hasbro, Inc. (NASDAQ:HAS) announced an exciting,
Lucktastic Live MONOPOLY-themed game show event will take place in
the Madison Square Garden Plaza (33rd Street between 7th and 8th)
on January 5th from 2:45 PM – 3:30 PM ET. The event will highlight
the company’s collaboration with Hasbro while broadcasting a live
and engaging MONOPOLY-themed experience to its Facebook Live
audience.
“Roll out the red carpet and set up the velvet rope, this is
going to be an amazing event with a lot of fanfare and excitement
right in the center of Madison Square Garden Plaza,” said Alex
Tarrand, VP of Marketing for Lucktastic. “Our collaboration with
Hasbro’s MONOPOLY brand has given our players hours and hours of
playtime in the app as well as cash prizes for dozens of winners to
date, so we thought it would be fun to bring the game to the
people. Come one and come all and play for a chance to win!” On the
day of the event, pedestrians in Madison Square Garden Plaza will
have the opportunity to play a MONOPOLY-themed dice game for prizes
including Lucktastic merchandise and gift cards. Players will also
gain special access to an unlock code for five chances to win $100.
Viewers of the Lucktastic Live event will be able to watch and
interact with the hosts in real time and will also receive the
unlock code for more chances to win $100 prizes. “Whether fans play
face-to-face, on mobile or online, there is a MONOPOLY experience
to fit every lifestyle,” said Mark Blecher, Senior Vice President,
Digital Gaming & Licensing, Hasbro. “We are excited to
collaborate with Lucktastic on their interactive game show so that
fans can connect with MONOPOLY in a fun, new way.”
With a dominant social footprint that includes more than 4
million followers, the Lucktastic brand reaches 15 million unique
American consumers every week. In addition to entertaining and
giving Lucktastic users even more chances to win cash and prizes,
the show has also driven more than 840K in-app engagements.
Lucktastic Live continues to become more popular with an average of
300% lift in reach over the past three months and 460% lift in the
same time period. About LucktasticConsidered one
of New York City's fastest growing mobile-first companies,
Lucktastic is the leader in delivering innovative promotions,
rewards, and instant winning experiences. The company connects
consumers with top partners in mobile gaming, commerce, branding,
and product discovery. The pure play, free to play Lucktastic app
launched on Android in 2014 and has quickly built an engaged and
loyal customer base attracting nearly 15 million installs in the US
on Android and iOS. With a dominant social footprint that includes
over 4 million followers, the Lucktastic brand reaches 15 million
unique American consumers every week. For more information visit
www.jumpramp.com.
About HasbroHasbro (NASDAQ:HAS) is a global
play and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark Pictures, are
building its brands globally through great storytelling and content
on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the
world a better place for children and their families. Hasbro ranked
No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine,
and has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more at
www.hasbro.com, and follow us on Twitter (@Hasbro &
@HasbroNews) and Instagram (@Hasbro).
Michael VolpattLarkin/Volpatt
communications 415-994-8864Michael@LarkinVolpatt.com
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Apr 2023 to Apr 2024