POTTERY BARN KIDS UNVEILS BRIGHT BOHEMIAN COLLECTION WITH DESIGNER AND ARTIST JUSTINA BLAKENEY
December 14 2017 - 8:55AM
Business Wire
Exclusive Collection of Home Decor for Nursery
and Kids Debuts Today
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:
WSM) portfolio of brands, today launches a vibrant new collection
with Justina Blakeney, artist, designer, author and founder of
Jungalow®. A mother herself, this will be Blakeney’s first
collection created specifically for kids and baby. Bursting with
bold hues, the Justina Blakeney for Pottery Barn Kids collection
features the designer’s signature hand-drawn patterns and bohemian
aesthetic with more than 90 pieces, including bedding, rugs,
lighting, giftables, decorative accessories and storage. The
Justina Blakeney for Pottery Barn Kids collection is available for
purchase now on potterybarnkids.com/justina-blakeney and in select
Pottery Barn Kids stores.
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the full release here:
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Jungalino Room in the Justina Blakeney
for Pottery Barn Kids collection. (Photo: Business Wire)
“The best part of being a child is letting your imagination run
wild, and with this collaboration I wanted to capture that spirit
of adventure,” said Justina Blakeney. “Inspired by my daughter and
my love of nature, I wanted to bring fun, color and a sense of
wonder into the nursery and kid space. Together with Pottery Barn
Kids, I used my hand-painted patterns and boho sensibility to
create pieces inspired by imaginary worlds my daughter and I share,
and collections that celebrate the curiosity and playfulness of
children everywhere.”
Inspired by Justina’s passion for travel and nature, the
collection includes imaginative themes, from wild jungle scenes to
whimsical worlds of magic and outer space.
“The Justina Blakeney for Pottery Barn Kids collection brings to
life Justina’s free-spirited outlook, mixing bohemian style and
modern charm,” said Jennifer Kellor, President, Pottery Barn Kids.
“The collection is designed with pieces that inspire imagination
and encourage children to explore their own colorful creativity,
and we are thrilled to share this collaboration with our
customers.”
The Justina Blakeney for Pottery Barn Kids collection showcases
Justina’s uninhibited creativity and ability to bring cheerful and
eclectic style into any space. The Jungalino room and nursery,
which includes decor for both kids and baby, was made to mix and
match, featuring palm fronds prints, jungle animals, and natural
textures. Adding an eye-catching twist to classic bedding, the
hand-stitched Embroidered Palm Quilt pairs seamlessly with the “Hey
Boo Boo” Sentiment Pillow, while the Dipped Fringe Light and Sun
Shelf create a playful vibe.
Designed with mystical accents, the Magic Disco Caravan bedroom
combines mosaic-inspired global patterns with shimmering metallic
detailing. Highlights include the Ceramic Turtle Night Light, Disco
Caravan Rug and Vida Luna Doll, the designer’s personal favorite,
which all bring a touch of enchantment to the space. Taking the
collection to the next level with out-of-this-world style, the
Astronomad bedroom incorporates a deep blue hue and groovy galactic
print and pattern.
For more information, please visit
potterybarnkids.com/justina-blakeney and join the conversation on
social media @potterybarnkids @justinablakeney and #lovemypbk.
ABOUT JUSTINA BLAKENEY
Designer, artist, New York Times best-selling author, and
founder of Jungalow®, Justina Blakeney is known
for her colorful, patternful and plant-iful aesthetic.
With an online audience of over 2,000,000, Justina has
created a design movement which encourages people to experiment,
let loose and decorate wild! Justina grew up in Berkeley,
California where her colorful, soulful, multi-culti
upbringing had her obsessed with international travel,
flea markets, plants, and textiles from an early age. She then
moved to Los Angeles to study World Arts and
Cultures at UCLA and upon graduation, Justina set off to
travel the globe. She made it across the Atlantic but then somehow
found herself living, studying design and then working in Italy for
the better half of her twenties. Now, back
in Los Angeles, Justina runs her award-winning
lifestyle blog Jungalow.com and designs surface patterns and
products for her homewares
brand, Justina Blakeney Home.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma,
Inc. (NYSE: WSM) portfolio of brands, is a premier specialty
retailer for children's home furnishings and decorative
accessories. Introduced in 1999, Pottery Barn Kids offers exclusive
designs that create kid-friendly, stylish and innovative spaces for
the nursery, bedroom and playroom. Key product categories include
furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores in the United States, Canada and Australia and
has unaffiliated franchisees that operate stores in the Middle
East, the Philippines and South Korea, and stores and ecommerce
websites in Mexico, as well as an ecommerce site
at www.potterybarnkids.com that offers international
shipping to customers worldwide. Pottery Barn Kids provides
complimentary design services, a comprehensive gift registry
program and monogramming services. The company is headquartered in
San Francisco, California.
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Pottery Barn KidsRebecca Clarkrclark3@wsgc.com
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