Eros and Metrological Partner to Bring Bollywood Films to Integrated OTT Operators Around the World
December 08 2017 - 9:21AM
Business Wire
Eros International Plc (NYSE: EROS) (“Eros”), a
leading global company in the Indian film entertainment industry,
today announced that Eros Now, its cutting-edge digital
over-the-top (OTT) platform, has partnered with
Metrological, a cloud-based TV app store and content
distribution platform providing seamless integrated app and OTT
experiences to MVPDs.
Eros Now has access to over 10,000 digital film rights across
Hindi and regional languages from Eros’ internal library as well as
third party aggregated content, making it one of the largest Indian
movie offering platforms around the world. By joining the
Metrological App Store, this wide-ranging library of Bollywood and
regional language films, music videos, TV shows, originals and more
will now be made available to operators that reach over 40 million
homes.
Commenting on the association, Rishika Lulla Singh,
CEO, Eros Digital says, “With increasing consumption
of cross border content and popularity of Indian films, we are
excited to announce our collaboration with Metrological and expand
Eros Now’s global presence. Eros Now’s extensive premium content
will now additionally reach millions of households, giving us the
flexibility to customize consumers’ viewing experiences.”
“MVPDs are increasingly looking to offer tailored and regional
programming options to their subscribers with premium apps and OTT
services that are integrated with their TV experience,” said
Robert Cloudt, Head of Content Management and Strategy at
Metrological. “We look forward to helping Eros distribute their
unique Bollywood content via our TV app store to more than 40
million households. With just one, single app we are eliminating
the technical complexity that normally applies when a content
provider on-boards apps across multiple operator networks and
devices.”
Eros Now will be available as part of Metrological’s App Library
that currently consists of 300+ apps. Leveraging Metrological’s
Application Platform, Eros only has to develop one app that will
run on all operator networks and devices using the Metrological
Application Platform framework approach. Full lifecycle support for
apps, as well as access to business intelligence data and marketing
analytics are additional benefits to Eros. The Metrological
Application Platform is built on a device and software agnostic
browser based framework.
About Eros Now
Eros Now is Eros International Plc’s leading on-demand South
Asian entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 75 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, multi-language subtitles, movie downloads, and high
quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global
company in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to
list on the New York Stock Exchange. Eros
International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films. The company also owns the rapidly growing OTT platform Eros
Now. For further information please visit: www.erosplc.com
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Eros International PlcMark Carbeck, +44 (207) 258 9909Chief
Corporate & Strategy OfficerMark.Carbeck@erosintl.comorSloane
& CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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