Manchester United Announce Melitta as Club’s First Official Coffee Partner
November 20 2017 - 5:00AM
Business Wire
- European partnership with historical
coffee company
- Melitta’s high quality products to be
available throughout the stadium
- Partnership to relaunch Red Café at Old
Trafford
(NYSE:MANU) Manchester United and respected coffee specialists
Melitta have announced a multi-year partnership which will see the
brand become the Club’s first Official Coffee Partner.
Melitta, part of the family owned Melitta Group, will be the
club’s exclusive coffee partner in Europe, with the partnership
covering UK, Ireland and Germany.
As part of the agreement more than 200 fully automatic Melitta
coffee machines and makers will be installed within Executive Club
boxes and hospitality areas around Old Trafford. With an estimated
6,000 Kilogrammes of coffee consumed each season, the famed stadium
will provide the ideal backdrop for Melitta to demonstrate its
prowess in providing quality coffee products to a mass audience,
without compromising on quality and flavour.
In addition to this, Melitta played a major role in the
refurbishment of the Club’s Red Café at its famous Old Trafford
stadium. The new offering includes a sleek coffee bar, as well as a
new dining area within the main restaurant.
The revamped Red Café is currently open to the public and will
be officially launched with Manchester United first team members
and Club ambassadors and legends later in the season. A select
number of lucky fans will be invited to attend this event, with
details on how they can win this opportunity to be communicated
soon.
Fans will also be pleased to hear that Melitta will not only be
equipping Old Trafford but will also provide attractive offers for
Manchester United coffee lovers with club branded machines becoming
available to purchase soon, as well as many exciting competitions
and giveaways.
Manchester United’s Group Managing Director, Richard Arnold
comments:
“Like Manchester United, Melitta is steeped in history.
Established over 100 years ago, the family run business was built
on its founders invention of the coffee filter, a traditional way
of making coffee that is still used in homes, restaurants and
offices all over the world today.
“We are very proud to be partnering with this household name and
look forward to working with Melitta to further enhance the
experience of the hundreds of thousands of visitors we welcome to
Old Trafford each season.”
Volker Stühmeier, Member of the Chief Corporate Management at
Melitta, comments:
“It is a great honour to work with one of the most successful
football teams in the world in such a close and trustworthy way.
For over 360 days of the year our products will be used in one of
the most traditional and iconic stadiums in the world.
“We have the ability to not only serve premium quality coffee
using our state of the art equipment, we will also be providing a
substantial amount of porcelain, accessories, multipurpose and
disposable materials. Old Trafford is an extraordinary showcase for
Melitta!”
Ends
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 139-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
About Melitta
Melitta Group
The internationally operating and family-owned Melitta Group can
look back on over 100 years of history. We manufacture branded
products for coffee enjoyment, for the storage and preparation of
food, and for household cleanliness. In addition, we produce
special-grade papers for the wallpaper industry and industrial film
for the packaging of food. In those markets in which we operate,
our branded goods are market and quality leaders or vying for this
position.
Melitta Europe – Coffee Preparation Division
The operating division Melitta Europe – Coffee Preparation
Division – develops, produces and markets top-quality products
under the Melitta® brand for the brewing of filter coffee, such as
filter papers, pour-over cones, filter coffeemakers, coffee
grinders and electric kettles, as well as fully automatic coffee
machines for preparing coffee specialties at home. The range is
rounded out by tea filter products under the Cilia® brand.
Melitta Europe – Coffee Division
The operating division Melitta Europe – Coffee Division – is
responsible in particular for Melitta’s European coffee business.
The range offers perfect coffee enjoyment for every taste: from
filter coffee to instant cappuccino, and from whole beans for
automatic coffee machines to pod ranges for single- cup
preparation.
Melitta Professional Coffee Solutions
Melitta Professional Coffee Solutions specializes in supplying
equipment for professional hot beverage preparation in the system
and non-system catering segments. Its core business areas are the
development, production and global marketing of fully automatic
machines for coffee specialties and filter coffee machines under
the Melitta® and Cafina® brands, technical service for its
professional customer base, and the sale of coffee, tea, hot
chocolate and accessories.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171120005431/en/
Manchester United LtdKate Lowe+44 (0) 161 868
8427kate.lowe@manutd.co.uk
Manchester United (NYSE:MANU)
Historical Stock Chart
From Aug 2024 to Sep 2024
Manchester United (NYSE:MANU)
Historical Stock Chart
From Sep 2023 to Sep 2024