LiveRamp and Criteo Partner to Enhance Global People-Based Marketing Campaigns for Omnichannel Engagement
November 16 2017 - 8:30AM
Business Wire
Criteo is First Certified LiveRamp IdentityLink
Partner in U.K. and France
LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading
provider of omnichannel identity resolution, and Criteo, the
commerce marketing technology company, today announced a
collaboration between the two companies. Criteo and LiveRamp will
work in tandem to integrate LiveRamp IdentityLink™ into Criteo’s
Commerce Marketing Ecosystem, a network of tens of thousands of
retailers, brands, and publishers that enables collaboration and
drives measured performance and profits for retailers and
brands.
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IdentityLink will enable Criteo to resolve data from offline
sources to digital channels in a privacy-friendly manner to power
omnichannel campaigns. Under the terms of the agreement, Criteo
becomes one of the largest certified LiveRamp IdentityLink partners
in the U.S., and the first certified IdentityLink partner in the
U.K. and France.
LiveRamp’s IdentityLink solution, the largest independent
deterministic identity graph, allows marketers to create an
omnichannel view of the consumer, deterministically resolving
first-, second-, and third-party data from offline and online
sources to an anonymous identifier that can then be activated
within Criteo Commerce Marketing Ecosystem as part of its clients’
commerce marketing initiatives. Connecting data from multiple
channels allows marketers to better understand customers and
prospects, leading to more relevant interactions with their brands.
As a result of this collaboration, shoppers can more easily
discover items to purchase that meet their unique needs.
Criteo Commerce Marketing Ecosystem is a network of tens of
thousands of retailers, brands, and publishers, centered around
integrated marketing technology, built for commerce and powered by
machine learning. At the heart of Criteo Commerce Marketing
Ecosystem is its machine learning engine which organizes data and
applies it to reach and inspire shoppers. Over 12,000 commerce
clients comprise Criteo’s global, shopper-focused, identity graph.
With a massive pool of granular shopper data as a result of
analyzing over 1.2B monthly online shoppers and $550B in commerce
sales, Criteo combines deep understanding of shopping activity with
cross-device information to relevantly and effectively engage
shoppers across browsers, devices, and apps.
“Criteo is dedicated to helping retailers and brands maximize
their sales and profits while empowering them to connect shoppers
to the things they need and love,” said Len Ostroff, Vice President
of Global Business Partnerships, Criteo. “To this end, Criteo has
been building, for the benefit of all participating commerce
companies, the highest performing and open commerce marketing
ecosystem. The addition of IdentityLink to Criteo’s Commerce
Marketing Ecosystem supports our own technology, data and scale
with a solution that provides an omnichannel view of the consumer
for better campaign optimization.”
“As the marketing ecosystem continues to standardize around our
identity resolution technology, we’ve seen a massive leap forward
in marketers’ ability to create relevant experiences for consumers
on their technology platforms of choice,” said Paul Turner,
LiveRamp’s Vice President of Platforms. “Criteo’s ability to shed
light on online shopping adds a great deal of value to the
marketing equation – we’re excited to be working with them, and
pleased that this partnership now brings certified IdentityLink
partnerships to both the U.K. and France.”
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. Our services
transform the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company,
delivering privacy-safe solutions to market and honoring the best
practices of leading associations including the Digital Advertising
Alliance's (DAA) ICON and App Choices programs. For more
information, visit www.LiveRamp.com.
About Criteo
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is
building the highest performing and open commerce marketing
ecosystem to drive profits and sales for retailers and brands. More
than 2,700 Criteo team members partner with over 17,000 customers
and thousands of publishers across the globe to deliver performance
at scale by connecting shoppers to the things they need and love.
Designed for commerce, Criteo Commerce Marketing Ecosystem sees
over $550 billion in annual commerce sales data. For more
information, please visit www.criteo.com.
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For LiveRampAlexis
Anderson619-234-0345liveramp@havasformula.comorCriteoKenya
Hayes703-589-7595k.hayes@criteo.com
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