Canada Named TRAVEL + LEISURE 2017 Destination of the Year
November 15 2017 - 10:45AM
Business Wire
Time Inc.’s (NYSE:TIME) TRAVEL + LEISURE today announced that
Canada is the 2017 Destination of the Year. In the year of Canada’s
sesquicentennial, the editors of TRAVEL + LEISURE considered the
country’s sustained cultural relevance, as well as its blend of
world-class cities, epic natural wonders and eclectic cuisine, in
bestowing the top honor.
The TRAVEL + LEISURE Destination of the Year is the place the
editors believe best captures the travel zeitgeist of the moment
and is trending among travel enthusiasts. “In 2017 all signs
pointed north,” according to TRAVEL + LEISURE editors, who also
referenced “…Canada’s growing prominence as a global leader, a
nation defined by tolerance and hope.” This year’s winner follows
past honorees Portugal, named 2016 Destination of the Year, and
Cuba, named 2015 Destination of the Year.
To celebrate this year’s announcement of Canada as the 2017
Destination of the Year, TRAVEL + LEISURE and LIFE VR are today
releasing a 360-degree video experience that explores Vancouver
Island, a natural paradise in British Columbia. Produced by
Mesmerise Global and Time Inc. Studios, the four-video series
features vignettes that cover Victoria, Tofino, Clayoquot Sound and
Bute Inlet. In addition, TRAVEL + LEISURE editors and ambassadors
are on assignment throughout the entire country to share live
updates across Facebook, Twitter and Instagram via #DOTY2017.
TRAVEL + LEISURE Editor in Chief Nathan Lump said, “TRAVEL +
LEISURE’s annual Destination of the Year spotlights the place that
has most captured the attention of travelers and our editors over
the past 12 months. The designation also signals the era in which
we live. Canada celebrated its 150th birthday this year, of course,
but the country has also distinguished itself during a particularly
divisive time as a welcome unifier of communities and cultures.
That it also delivers on some of the key attributes most
appreciated by global travelers today—unspoiled natural
environments, dynamic cities, creative food and art scenes—only
makes the country more compelling at this moment.”
TRAVEL + LEISURE presents a comprehensive guide to the best of
Canada now—from Vancouver to Montreal and more—on
travelandleisure.com and in the cover story of the December issue,
available on newsstands December 1.
ABOUT TRAVEL + LEISURE
TRAVEL + LEISURE is the preeminent voice for the sophisticated,
insatiable traveler, serving up expert intelligence and the most
immersive, inspiring travel lifestyle content anywhere. TRAVEL +
LEISURE captures the pure joy of discovering the pleasures the
world has to offer—from art and design to shopping and style to
food and wine. Whether the experience is in print or digital, T+L
offers compelling reasons to get up and go. With a total global
audience of more than 12 million, the TRAVEL + LEISURE
portfolio includes the U.S. flagship and four international
editions in Mexico, China, India/South Asia and Southeast Asia. The
U.S. edition of T+L, launched in 1971, has an authoritative
website, TravelandLeisure.com, and an extensive social media
following of more than 12.5 million. TRAVEL + LEISURE, a Time
Inc. brand, also encompasses newsletters, clubs, retail stores and
media collaborations.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 230 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media platforms and extensions, including digital video,
OTT, television, licensing, international markets, paid products
and services and celebrated live events, such as the TIME 100,
FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS
ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and
the FOOD & WINE Classic in Aspen.
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Time Inc.Dana Baxter, 212-522-1634Dana.Baxter@timeinc.comorReid
Myers, 212-522-6915Reid.Myers@timeinc.com
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