New Poll Reveals Millennials Don’t Own Their Pets; Their Pets Own Them
November 15 2017 - 6:00AM
A surprising 12 percent of millennials have ended a romantic
relationship because of their pet according to a new study released
today by Trupanion Inc. (Nasdaq:TRUP), a leader in medical
insurance for cats and dogs. The findings also revealed that 40
percent of millennials have moved into a new home, condo or
apartment in order to live in a more pet-friendly environment.
Trupanion’s first annual TruPoll is a survey of 1,250 pet owners
across the U.S. and Canada that addresses our dog and cats’
influence on our homes, relationships, activities and purchasing
behaviors.
“The aim of this study was to take a comprehensive look at how
pet owners express their relationship with their cats and dogs,”
said Margi Tooth, chief marketing officer at Trupanion. “Our
research shows that pet owners today are placing an extra emphasis
on the comfort, health, and well-being of their cats and dogs.
While we may express our relationships with our pets differently,
the data is clear that we consider them part of the family now more
than ever.”
From the backyard to the living room, how we include our pets
into our day-to-day decisions is a clear indicator of our shifting
relationship with them. Interestingly, the study did uncover
significant differences in how much focus respondents put into the
relationships with their pets based on the age, gender and income
bracket of the pet owner.
Key findings from the TruPoll research:
- The language millennials use for their pets mirrors the
growing trend of millennials delaying having children:
Research shows that 43 percent of millennials refer to their
pet as their “fur baby” while only 20 percent of baby boomers use
the same reference. Pet owners who refer to their pets as “fur
babies” are more likely than the average owner to allow their pet
on their bed (57%).
- Millennials may rely on UberEats or GrubHub for their
meals but when it comes to their pets, only home cooking will
do: The survey shows that 13 percent of millennials cook
food specifically for their pet every day, while two-thirds (67%)
of millennials have indicated that they will take the time to cook
meals specifically for their pet on occasion.
- Although food, toys and clothes are among the top
purchases pet owners tend to make, digital natives are flexing
their tech savvy spending power at the checkout counter:
Pet tech purchases such as activity tracking collars, automated
treat dispensers and location trackers for pets were more prevalent
among millennials (51%) than the generations before them.
- It may be unfair to blame millennials for killing
restaurant chains, but when it comes to planning brunch or other
social outings, a Fido-friendly place certainly comes into
play: TruPoll research indicates that almost one-third (30
percent) of millennials choose the restaurants or bars they
frequent based on the ability to bring their pets.
- A defining mark for millennials: When
getting inked, the research shows that five percent of millennials
choose to permanently tattoo their body with the love of their
life…their pet.
To view the entire TruPoll whitepaper and learn more about the
methodology behind the research, please visit:
http://trupanion.com/about/media-resources
About Trupanion Trupanion is a
leader in medical insurance for cats and dogs throughout the United
States and Canada. For almost two decades, Trupanion has given pet
owners peace of mind so they can focus on their pet's recovery, not
financial stress. Trupanion is committed to providing pet owners
with the highest value in pet medical insurance. Trupanion is
listed on NASDAQ under the symbol "TRUP". The company was founded
in 2000 and is headquartered in Seattle, WA. Trupanion policies are
issued, in the United States, by its wholly-owned insurance entity
American Pet Insurance Company and, in Canada, by Omega General
Insurance Company. For more information, please visit
Trupanion.com.
Contact:MediaRelations@trupanion.com
206-607-1930
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