Fenix Outdoor Accelerates International Omnichannel Expansion with Manhattan Associates
November 06 2017 - 8:33AM
Fenix Outdoor Group, a subsidiary of Switzerland-based outdoor
goods specialist Fenix Outdoor International AG, has selected
Manhattan Associates, Inc. (NASDAQ:MANH) to underpin its
international, omnichannel growth strategy. Fenix Outdoor Group
will standardize its order fulfillment operations on the Manhattan
SCALE™ solution with initial deployments in its distributions
centers in the U.S. and Germany, followed by the Netherlands,
Norway, China and Australia.
Fenix Outdoor Group develops and markets high-quality,
low-weight equipment and clothing for outdoor activities under its
Fjällräven, Tierra, Primus, Hanwag and Brunton brands, and sells
through a combination of its own stores, retail partner stores and
a growing online operation. The company’s major markets include
North America, Germany and the Nordics.
Established in the 1950s, Fenix Outdoor has grown organically
and through a series of acquisitions. Its 2015 purchase of
Globetrotter, a German retail group, transformed the company from a
predominantly wholesale-oriented business to a multi-channel
commerce operator. The multiple, disparate systems it had inherited
over the years were, however, hindering its further development.
Fenix Outdoor therefore opted for a new warehouse and distribution
management solution to optimize its expanded business operation and
to support its broader international and omnichannel growth
ambitions.
Marcel Gerrits, Global Supply Chain Director at Fenix Outdoor
Group, commented, “With today’s consumers requiring exceptional
shopping experiences, we are building our capabilities to provide a
‘best in class’ omnichannel experience – offering our customers the
goods they want, whenever and wherever they want them. We selected
Manhattan as our chosen partner on this journey for its unmatched
omnichannel commerce experience and its SCALE solution that allows
us to serve multiple channels from a single inventory pool. It also
has on-the-ground support teams in all the geographies where we
will deploy.”
Pieter Van den Broecke, Managing Director Benelux and Germany at
Manhattan Associates, commented: “Orchestrating the complex flow of
orders across multiple channels to meet the expectations of today’s
increasingly demanding consumer is one of the biggest challenges
facing apparel brands and retailers today. We are confident our
technologies will accelerate Fenix Outdoor’s journey to omnichannel
commerce maturity while also boosting the company’s top and bottom
lines.”
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About Fenix OutdoorThe business concept of
Fenix Outdoor is to develop and market high quality and low-weight
outdoor products through a selected retail network with a high
level of service and professionalism to end-consumers with high
expectations. The company is listed on Nasdaq OMX Stockholm, Mid
Cap. For more information, please visit www.fenixoutdoor.se.
About Manhattan AssociatesManhattan Associates
is a technology leader in supply chain and omnichannel commerce. We
unite information across the enterprise, converging front-end sales
with back-end supply chain execution. Our software, platform
technology and unmatched experience help drive both top-line growth
and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge
cloud and on-premises solutions so that across the store, through
your network or from your fulfillment center, you are ready to reap
the rewards of the omnichannel marketplace. For more information,
please visit www.manh.com.
For more information, please contact:
Contact:
LEWIS PRTel: +31 (0)40 235 46
00ManhattanBenelux@teamlewis.com
Rick Fernandez Manhattan AssociatesTel: 678-597-6988
rfernandez@manh.com
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