Sleep Number and Vikings Announce 10-Year Partnership Focused on Sleep Science and Performance
October 11 2017 - 1:06PM
Business Wire
The Minnesota Vikings and Minnesota-based Sleep Number announced
today a 10-year partnership naming Sleep Number the team’s
“Official Sleep + Wellness Partner.”
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the full release here:
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As the “Official Sleep + Wellness
Partner,” Sleep Number will provide individualized
sleep-and-performance plans for Vikings players, coaches and staff.
And since sleep is training, players received Sleep Number pillows
this week. (Photo: Minnesota Vikings)
“We strongly believe in evaluating the importance of sleep and
the benefits of appropriate and healthy sleep, particularly as it
relates to successful human performance,” said Vikings Chief
Operating Officer Kevin Warren. “Sleep Number, led by their dynamic
CEO Shelly Ibach, is a Minnesota-based company with a national
brand presence and a recognized sleep innovation leader. This
partnership has the potential to expand with unique elements for
our football team operations in the future.”
As the exclusive “Official Sleep + Wellness Partner,” Sleep
Number will provide individualized sleep-and-performance plans for
Vikings players, coaches and staff. In addition, the Sleep Number
brand will be integrated across a variety of team platforms,
including the Vikings app, loyalty program, U.S. Bank
Stadium/Vikings game day signage, Vikings game day broadcast media
and community events.
“As a company founded on sleep science and innovation, we know
that quality sleep has a profound effect on wellness, performance
and recovery,” said Shelly Ibach, president and CEO of Sleep
Number. “We look forward to integrating sleep technology into the
Vikings brand, and strengthening the team’s competitive advantage –
both on and off the field.”
In separate agreements, Sleep Number has also partnered with
current Vikings C Pat Elflein, CB Terence Newman and S Harrison
Smith for the 2017 season to identify opportunities for improved
sleep and performance. The three players are benefitting from the
Sleep Number® smart bed’s effortless, adjustable firmness and
gaining insights from SleepIQ® technology.
About Select Comfort CorporationThirty years ago, Sleep
Number transformed the mattress industry with the idea that ‘one
size does not fit all’ when it comes to sleep. Today, the company
is the leader in sleep innovation and ranked “Highest in Customer
Satisfaction with Mattresses” by J.D. Power in 2015 and 2016. As
the pioneer in biometric sleep tracking and adjustability, Sleep
Number is proving the connection between quality sleep and health
and wellbeing. Dedicated to individualizing sleep experiences, the
company’s 4,000 employees are improving lives with innovative sleep
solutions. To find better quality sleep visit one of the 550 Sleep
Number® stores located in 49 states or SleepNumber.com. For
additional information, visit our newsroom and investor relations
site.
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version on businesswire.com: http://www.businesswire.com/news/home/20171011006017/en/
Sleep NumberSarah Reckard,
763-551-6076sarah.reckard@sleepnumber.comorMinnesota VikingsJeff
Anderson, 952-828-6570andersonj@vikings.nfl.net
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