- QYOU Media's linear channel will bring best-of-web video
content to almost a million additional homes through NOWO TV
service
- The agreement sees further expansion of the QYOU channel reach
across Western Europe
TORONTO, DUBLIN and LOS
ANGELES, Oct. 10, 2017 /CNW/ - QYOU Media (TSXV:QYOU),
the world's leading curator of premium 'best-of-web' video for
multiscreen distribution has announced a new agreement with
telecoms operator NOWO. The partnership will see QYOU's linear
channel of curated online video content available to NOWO's
customers through its TV service in Portugal, bringing QYOU's content to an
additional 900,000 homes in the country.
Online video viewing in Portugal is booming, with Statista findings
suggesting more than 40 per cent of consumers watch online video
several times a day in the region. NOWO has chosen to distribute
QYOU's ad-free channel to appeal to the tastes of younger viewers,
who have a growing appetite for digital-first video content.
Selected by QYOU's content curation experts, the programming
features the best of online video across a range of genres
including music and comedy, which is particularly popular with
consumers in Portugal.
Says José Henriques, CMO of Nowo: "We are always on the lookout
for new ways to enhance our services. Online video content is
hugely popular in Portugal and in
order to meet the needs of our customers and further extend our
reach among millennial audiences, we are including QYOU in our
programming line-up. We are excited to be working with QYOU to
bring fresh digital-first video content to our base.''
With its second agreement in Portugal, QYOU is gaining momentum in the
region by meeting the growing consumer demand for online video
content. With IPTV services driving the Portuguese Pay-TV market,
operators are recognizing that they need to explore new ways to
increase the attractiveness of their services.
Curt Marvis, CEO &
Co-founder, QYOU Media says: "This partnership with NOWO is our
second in Portugal and
demonstrates that operators across Western Europe are really
seeing the value and potential of short-form video content to
engage with millennial audiences. Portugal in particular has a thriving and
vibrant creative online video community and through this
partnership we hope to tap into this interest even further as we
strive to bring more local flavor to our multiscreen offering."
About QYOU Media
QYOU Media Inc. (TSXV:QYOU) is a fast-growing global media
company that curates and packages premium 'best-of-the-web' video
for multiscreen distribution. Founded and created by industry
veterans from Lionsgate, MTV, and CinemaNow, QYOU's
millennial-focused products including linear television networks,
genre-based series, mobile apps, and video-on-demand formats reach
millions of customers on six continents. Distribution partners
include Sinclair Broadcast Group, Vodafone, 21st Century Fox,
Liberty Global, Telenor and TATA Sky.
About NOWO
NOWO is a Portuguese telecommunications company that appears in
the market in September 2016.
Currently the 2nd largest cable network operator in Portugal, NOWO has one of the largest fiber
optic networks, about 14,000 km (covering more than 70
municipalities and 200 parishes), with the capacity to provide
service to more than 900 thousand houses. With the claim "NOWO:
It's fair", the brand relies on freedom of choice, fair pricing and
transparency in the relationship with customers. NOWO is the only
operator that allows its customers to choose a mix of TV, NET,
Phone and Mobile from a base internet offer and that clearly states
the possibility of celebrating non-fidelity contracts (or for a
shorter period than the usual – 6 or 12 months). To learn more
visit: http://www.nowo.pt
SOURCE QYOU Media Inc.