JCPENNEY ADDS FRIGIDAIRE® TO 600 MAJOR APPLIANCE SHOWROOMS
September 26 2017 - 8:30AM
YASTEST
Retailer launches
first-ever cookware line from Ayesha Curry
PLANO, Texas -
(Sept. 26, 2017) - JCPenney [NYSE: JCP] is cooking up a range
of new kitchen products just in time for the holiday season.
Partnering with Electrolux Home Appliances, JCPenney is bringing
shoppers a complete line of Frigidaire kitchen appliances including
refrigerators, freezers, ranges and dishwashers beginning Oct. 1 in
nearly 600 JCPenney appliance showrooms and JCPenney.com. The
Company is also introducing a new collection of cookware and
bakeware by chef and Food Network(TM) personality Ayesha Curry
as JCPenney strengthens its appeal as a prominent home shopping
destination.
"By bringing Frigidaire into our
major appliance showrooms, JCPenney will continue to drive market
share and attract new customers to this important category.
Frigidaire's affordable opening price points appeal to
budget-minded families while providing an entirely new opportunity
to partner with builders, apartments, hotels and more in the
commercial space," said Tony Hurst, senior vice president of home
at JCPenney. "Home continues to be one of our most important growth
initiatives as it enables us to become less reliant on seasonal
shopping periods. It's imperative that we integrate new brands and
the latest trends in housewares to drive sales throughout the
year."
One of the most recognized brands
in the appliance industry, Frigidaire has been
designed to help families make the most of their time and space
with high-performing, easy-to-use appliances at a great value.
Frigidaire offers a range of appliance solutions for varying
budgets - without sacrificing quality or performance. An assortment
of over 300 Frigidaire appliances is available at JCPenney.com with
more models being added online through December. Prices range from
$399 for a fully integrated dishwasher to $1,099 for a side-by-side
refrigerator. Frigidaire complements the Company's current
assortment of major appliances from Samsung, LG and GE.
Cookware with
Heart
JCPenney has aligned with celebrity chef and cookbook author
Ayesha Curry, to launch her namesake
collection of cookware, bakeware and utensils in 600 stores this
fall. As a mom and self-professed foodie, Ayesha understands the
importance of using high-quality cookware. She played an integral
role in the design and development of the collection, incorporating
her signature heart icon on every piece. Ayesha even tested some of
the products in her very own kitchen to develop an exclusive recipe
just for JCPenney customers.
The line boasts two 12-piece
porcelain enamel cookware sets, available in twilight teal or brown
sugar, along with an 11-piece hard-anodized cookware set boasting a
copper interior. All cookware products offer a lifetime warranty
and feature shatter-resistant glass lids, a diamond interior
texture for browning and quick food release. Additionally, shoppers
will find durable stoneware pieces, a porcelain enamel cast iron
dutch oven, enamel-on-steel stock pot, copper cookie sheets, cake
pans, wooden spoons and more.
"I've had a passion for cooking
since I was a little girl and I am so proud to bring my first-ever
cookware collection to JCPenney," said Curry. "I love the way food
brings people together and no matter what you like to cook, my new
line offers the right kitchen tools to make delicious homemade
meals for your family easy and fun."
For product images of the Company's new Frigidaire
kitchen appliances and Ayesha Curry cookware, please visit:
http://www.jcpnewsroom.com/news-releases/2017/0928_announcing_frigidaire_ayeshacurry.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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