Zoës Kitchen Launches New Loyalty Program, ZK Rewards and New Mobile App
September 05 2017 - 9:14AM
Business Wire
Guests Can Enjoy $5 Reward for Joining ZK
Rewards Through End of September
Zoës Kitchen (NYSE:ZOES), a fast-casual Mediterranean restaurant
group, announced today the launch of ZK Rewards – its new
omnichannel, surprise and delight loyalty program. Additionally,
the company launched its new mobile app for the iOS and Android
operating systems. In tandem with the company’s newly designed web
site, these new digital tools provide guests a seamless, convenient
brand experience designed to deepen guests’ connection with Zoës
Kitchen.
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ZK Rewards (Photo: Business Wire)
“On the heels of our recent website relaunch, the introduction
of ZK Rewards and our new mobile app completes the first step in
our new digital journey to more conveniently provide Zoës Kitchen
to our guests anytime and anywhere they want it, as well as to
create more robust opportunities for guests to emotionally connect
to the brand,” said Kevin Miles, CEO and President of Zoës Kitchen.
“The new ZK Rewards program now enables us to deliver a more
relevant and personalized experience, providing tailored rewards
based on the way our guests dine with us. In addition, with our
development of these digital tools, we will now have deeper
insights into our guests and, over time, better opportunities for
integration with other ordering platforms.”
ZK Rewards presents loyal guests with sweet treats and delicious
surprises such as birthday and ZK-versary gifts, access to
exclusive local events and much more – the more they dine the more
rewards guests earn. With the launch of the new loyalty program,
guests can also enjoy a $5 sign up reward until the end of
September. Guests now can conveniently earn and redeem rewards
across all channels – online, in-store or via the mobile app. With
convenience top of mind – guests will no longer be required to
upload pictures of receipts to gain rewards. For dine-in
transactions, guests will scan their loyalty ID (in their app) or
provide their account phone number at checkout to identify
themselves as a loyalty member and redeem rewards.
Zoës Kitchen new mobile app features a completely refreshed look
and feel that complements the newly revamped www.ZoesKitchen.com
that launched in early August. Using the new mobile app, guests can
find a store, view the menu, and place orders at Zoës Kitchen
locations. Additionally, from the app, guests can view their
account information, order history, active rewards, loyalty ID,
gift cards and provide feedback on their dining experience.
About Zoës Kitchen
Founded in 1995, Zoës Kitchen is a fast-casual restaurant group
serving a distinct menu of fresh, wholesome, made-from-scratch,
Mediterranean-inspired dishes delivered with warm hospitality. With
no microwaves or fryers, grilling is the predominate method of
cooking along with an abundance of fresh fruits and vegetables,
fresh herbs, olive oil and lean proteins. With 232 locations in 20
states across the United States, Zoës Kitchen delivers goodness to
its guests by sharing simple, tasty and fresh Mediterranean meals
that inspire guests to lead a balanced lifestyle and feel their
best from the inside out. For more information, please visit
www.zoeskitchen.com, Facebook, Instagram, Twitter or follow
#LiveMed.
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version on businesswire.com: http://www.businesswire.com/news/home/20170905005839/en/
Zoës KitchenOlescia Hanson, 972-821-2189Public Relations
Directorolesciahanson@zoeskitchen.com
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