SAN FRANCISCO, May 31, 2017 /PRNewswire/ -- Salesforce
[NYSE: CRM], the global leader in CRM, today announced Sales Cloud
Partner Relationship Management (PRM), a new sales app that will
empower companies to turbocharge channel sales. With one-third of
the average company's revenue coming from
partners1—and more than two-thirds of
revenues for companies in high-tech2,
manufacturing3 and
telecom—4 it is critical to arm every
partner, distributor and reseller with the personalized tools and
information they need to sell smarter and faster.
Introducing Sales Cloud PRM
The new PRM app will
allow companies to easily build modern, branded partner communities
with clicks, not code. In contrast to legacy partner portals that
are built on inflexible, archaic systems creating disconnected
silos, Sales Cloud seamlessly brings together both partner and
direct sales functions.
To deliver Sales Cloud PRM, Salesforce is bringing together new
and existing technologies, including:
- New Guided Setup Wizard will enable channel managers to
easily configure, customize and deploy their app in days. Using the
interactive wizard, channel managers will be able to seamlessly
configure lead distribution, deal registration, marketing
development funds and AppExchange Components, such as Xactly for
compensation management and NetExam for a learning management
system. Additionally, channel managers will be able to
automatically assign partners into tiers and provide targeted
promotions and customized content based on those tiers.
- Lightning CMS Connect will allow channel managers to
easily create a customized, branded partner experience faster than
ever before. Channel managers will be able to drag and drop
existing website content, graphics and videos ensuring it stays as
up-to-date as a company's website.
- Einstein Content Recommendations will use machine
learning to surface files that enable channel reps to be more
productive. For example, if a partner views a new product
description document, Einstein will be able to recommend files,
including logo graphics, product placement instructions and pricing
documentation for that new product.
- Channel Marketing Automation will extend the power of
Marketing Cloud to every partner, enabling them to build, track and
analyze email campaigns to deliver 1:1 customer journeys on any
device. Companies will be able to ensure partners are using the
right messaging and collateral by empowering them to be their own
marketing department.
Today's announcement extends the world's #1 SFA, Sales Cloud,
even further to empower companies to accelerate their sales with
smart, customizable apps for every sales function. Sales teams of
every kind are improving forecasting and collecting cash faster
with Salesforce Quote-to-Cash. Field sales reps are accessing their
CRM with the Salesforce1 mobile app while on the go. Sales managers
are exploring data quickly and getting actionable insight with
Sales Wave Analytics. And digitally powered sales reps are using
Einstein High Velocity Sales Cloud to quickly identify the best
leads, eliminate busy work and boost pipeline to increase
sales.
Salesforce Trailhead: Empowers Everyone to
Skill-Up
Trailhead is Salesforce's free interactive, guided
and gamified learning platform, where anyone can develop skills
that empower them to land a job in the workforce of the future.
Trailhead is democratizing education and providing a direct path
for anyone to start learning Salesforce for free, from anywhere.
Since launching in 2014, Trailblazers have earned 2.5 million
badges, which directly relate to in-demand job skills. In fact,
according to Indeed, two of the top 10 best jobs of the future are
in the Salesforce Economy.
Comments on the News:
- "Traditional partner portals tend to be pieced-together legacy
systems that are generic and disconnected from CRM. This results in
substandard channel performance and ultimately a poor user
experience," said Mike Micucci, GM
and SVP, Salesforce Products. "Sales Cloud PRM is the solution
companies have been looking for—a turnkey app that enables them to
extend the world's best CRM to their partners."
- "Empowering our AWS Partner Network (APN) partners is a top
priority for us," said Terry Wise,
Vice President, Amazon Web Services. "As part of our strategic
relationship with Salesforce, we count on Sales Cloud PRM to
provide our APN partners with the tools and content needed to scale
their business quickly on AWS."
- "As channel partners increase in importance to companies, the
need for effective partner tools, enablement and infrastructure is
imperative," said Denis Pombriant,
Principal Analyst Beagle Research. "Sales Cloud PRM is an example
of a solution for companies looking to accelerate partner sales
without unnecessary cycles and cost."
- "We've been a Salesforce customer for 10 years, and for us, the
natural extension was to bring Salesforce to our partners, giving
them what they need to sell in one place," said Tony Dyck, Director of IT Technical Delivery at
Box. "We were able to quickly deploy, and immediately saw an
increase in partner engagement and efficiency, leading to an
increase in sales coming from our partner channel."
- "It's important to fully capture our opportunity for revenue
growth and expansion in our channel business by providing our
partners with 24 hour access to product resources, lead management,
deal registration and support," said Neil
Burch, Enterprise Applications and Business Analytics,
CalAmp."With Sales Cloud PRM, we will be able to quickly and easily
increase partner collaboration and gain visibility into our channel
so we can accurately forecast our indirect sales."
Pricing and Availability
- Sales Cloud PRM is generally available today with the
Partner Community Cloud License for $25 per member per month.
- New Guided Setup Wizard, Einstein Content Recommendations
and Channel Marketing Automation are expected to be generally
available in the second half of 2017.
- Lightning CMS Connect will be in beta in June 2017.
Additional Information
- To learn more about Sales Cloud, please visit:
https://www.salesforce.com/products/sales-cloud/overview/
- To learn more about Partner Communities, please visit:
https://www.salesforce.com/products/community-cloud/features/
- Learn how to get started with Trailhead and Sales Cloud PRM
here:
https://trailhead.salesforce.com/modules/community_cloud_basics/units/communities_partner_community
- To watch the livestream of the Boston World Tour keynote,
please visit: https://www.salesforce.com/video/
Connect with Salesforce
- Like Salesforce on Facebook http://facebook.com/salesforce
- Follow @salesforce and @communitycloud on Twitter
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Rights of ALBERT EINSTEIN are
used with permission of The Hebrew University
of Jerusalem. Represented exclusively by Greenlight.
1 Simple Rules for Making Alliances Work,
by Johnathan Hughes and Jeff Weiss, HBR. Reprint R0711H
2 Accenture: Improving the ROI of Indirect
Channel Incentives
3 Alexander Group: Manufacturing: The Rise of
Complex Selling Models
4 CompTIA: Partnering Trends Between Telecom
And IT Channels
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SOURCE Salesforce