SAKL Launches Marketing Partnership With Cool Events
March 22 2017 - 8:30AM
InvestorsHub NewsWire
Salt Lake City, UT -- March 22, 2017 – InvestorsHub
NewsWire -- Sack Lunch Productions, Inc. (OTC PINK: SAKL),
is excited to announce that it has executed an agreement with Cool
Events, LLC to provide a full service marketing program for all 5
SAKL event brands. Cool Events is the owner of several wildly
popular events including: The Bubble Run, Blacklight Run,
Blacklight Slide, Foam Glow 5K and Terrain
Racing. Cool Events has scaled its operations to over 100
events while serving millions of participants in the past. Cool
Events has increased revenues for some event series by as much as
600%.
Cool Events was recently featured as one of Facebooks “success
stories” in an article entitled, “A sprint to the finish with Facebook Events.”
The article boasts Cool Events use of Facebook Event pages that has
driven year-over-year event attendance increases of 20%.
William Spata, CEO of Cool Events, stated, “It is my firm belief
that with the use of our proprietary digital ad strategies, we
could scale participations levels for all Sack Lunch Productions,
Inc. brands in 2017. Cool Events is providing far more than digital
ads. We are going to provide a comprehensive digital strategy that
will allow SAKL to seriously scale its operations. Our strategies
have the potential to transform SAKL’s event into a formidable
force in the event space.”
Richard Surber, CEO, added, “The key to successfully scaling our
events is driving participation by attaining the reach necessary in
every city we host. The depth and breadth of the digital ad and
email campaigns constructed by Cool Events, coupled with our
current reach via our social media channels, is expected to be a
potent combination for sales growth. It is my firm belief that
within the next month we will begin to see the fruits of the new
marketing strategies that will be deployed by Cool Events. My
expectation is that Cool Events will be the catalyst that will
allow us to open many more markets by year end, as well as increase
participation rates of existing events.”
Surber continued, “We are cutting administrative and other costs
by as much as $1M in 2017. We will redeploy much of the saving into
our marketing efforts as well as debt reduction where possible.
2016 was our first full year of operations with all 5 brands. 2017
will be the year that we refine our processes and focus on
profitability.”
Please visit our websites to find the next event in your area:
www.slidethecity.com, www.thelanternfest.com, http://www.thedirtydash.com, www.trikeriot.com and www.colormerad.com.
About Sack Lunch Productions, Inc.:
Sack Lunch Productions, Inc. (OTC PINK: SAKL) is an
entertainment company that operates and franchises action oriented
events in the U.S. and internationally. SAKL's events include:
Slide the City® (1,000 foot long water slide for families and
kids), Color Me Rad® (5k color race), The Dirty Dash® (mud and
obstacle run), The Lantern Fest® (night-time party with lantern
lighting and launch) and Trike Riot®. Learn more about SAKL's
operations at www.sacklunchproductions.com,
www.slidethecity.com, www.thelanternfest.com, www.thedirtydash.com, www.colormerad.com, www.trikeriot.com and www.green-endeavors.com.
SAKL strongly encourages the public to read the above
information in conjunction with its reports filed at
www.otcmarkets.com. The actual results that SAKL may achieve could
differ materially from any forward-looking statements due to a
number of risks and uncertainties, including but not limited to
adverse weather conditions, equipment failure, state and local
health code laws which may impact obtaining permits and other risks
associated with judgment calls made by various government
officials. Investors should not invest more than they can afford to
lose.
CONTACT:
Richard Surber, President and Director
Sack Lunch Productions, Inc.
801-575-8073 x111
richard@sacklunchproductions.com
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